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Originally Posted by David - PG
Very simple. Small numbers (<50 signups a period) paired with the random nature of signups. That's what makes ratios jump up and down. 5 sales which might yield 1:1000 while with just a couple (random effect of small numbers) more or less signups ... the difference easily becomes 30-40%, which upon first glance looks like a huge difference.
If signups we not random but instead if SIGNUPS WERE PREDICATABLE (!) ON ADULT TRAFFIC... then everybody would still pay per click.
Nope, but I'm trying to use common sense that's all. I think it's a bit unfair that whenever somebody complains about bad ratios people love to bring out the shave argument. It's prudent to be critical about your business partners, but constantly assuming you're being cheated day and night won't do you any good.
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David - PG, I don't disagree it's wrong to draw conclusions from low figures, but from the little I know about Fucksakes he's in position not to commit such newbie mistake.
It was fraud that made PPC model to vanish from the adult industry, not the predictability of it. That one never changed and a program owner should be in position to forecast the patterns of traffic in his sites assuming he can manage the quality, therefore payout accordingly. Occasionally I bring on table another form of fraud to serve as reminder because many aff. are not aware of the extend it takes.