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Originally Posted by Soul_Rebel
You see, I won't deny a possible 7-12% sales drop as outcome of traffic drop. This doesn't explain why ratios go several times up accross many programs.
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Very simple. Small numbers (<50 signups a period) paired with the random nature of signups. That's what makes ratios jump up and down. 5 sales which might yield 1:1000 while with just a couple (random effect of small numbers) more or less signups ... the difference easily becomes 30-40%, which upon first glance looks like a huge difference.
If signups we not random but instead if SIGNUPS WERE PREDICATABLE (!) ON ADULT TRAFFIC... then everybody would still pay per click.
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Originally Posted by Soul_Rebel
As far "shaving myth" i guess you represent all aff. programs now right?
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Nope, but I'm trying to use common sense that's all. I think it's a bit unfair that whenever somebody complains about bad ratios people love to bring out the shave argument. It's prudent to be critical about your business partners, but constantly assuming you're being cheated day and night won't do you any good.