Originally Posted by SteveLightspeed

Another angle to look at is from your affiliates point-of-view. Most are still into "signup ratios" to determine where to send their traffic. It sure sounds better to them that you convert 1:200 instead of 1:1000, even when they are getting 5 trials instead of one full join. How many affiliates will pull their traffic if you are converting 1:1000?

Earnings per unique should be the stat that matters most, but how often do you hear anyone bragging about earning 8 cents a click vs. bragging about 1:90 sales ratios?