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Even in brick and mortar, some days people come in at not so great a pace, but everyone seems to buy SOMEthing. And the very next day you get twice as many people, all browsers, and almost nobody buys anything. It's just the way it is.
The company I worked for before adult had traffic and sales stats (right down to how the weather was that day in history) going back 70+ years. I had stats of how many receipts were written on average for the whole life of the store for each particular hour of the day, and was asked to schedule employees accordingly. Nevertheless, sometimes I had to give them busy work because it was dead, and other times it was too busy for the number of people I had on..
Whats the moral of the story? Well I dunno, at the VERY least, start a spreadsheet to track your numbers. But keep in mind that sometimes it's just kick ass sales, and sometimes it just sucks ass and both can defy explanation.
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43-922-863 Shut up and play your guitar. 
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