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Originally Posted by kristin
Want to see mine? I've had the same issues ...
--Created and implemented online marketing techniques and promotional campaigns. Responsible for monitoring and managing online advertising campaigns as well as using statistical data to ensure ad expenditure maximized ROI.
--Developed and facilitated marketing plans and budgets. Analyzed marketing plans and adjusted strategy and tactics to increase effectiveness.
--Provided strategic input and tactical assistance with the overall R&D, including analysis of industry and competitive trends, and the evaluation of suggestions from sales, marketing and advisory staff.
--Assisted in the full life cycle of product development, from design to implementation, and controlled product branding.
--Provided strategic creative direction and tactical execution of the development all marketing materials. Included assembling and coordinating the efforts of internal and external creative.
--Researched clientele, obtained over fifty corporate clients, negotiated pricing, and maintained all accounts.
--Assisted in the development of sales training materials designed to make Inner Zone programs more successful and understandable for employees.
--Managed all employees and oversaw daily functions as well as long-term projects.
--Managed web-based commerce through the functions of webmaster traffic trades, cross-sells and up-sells on websites, banner placements, website development and updates, and content purchasing.
--Composed and published email newsletters, press releases, web site content, and various written marketing and promotional materials.
--Exclusively accountable for the design, inception, and implementation of trade show booths. Functions included concept design, research, vendor management, construction, supervision of promotional team, and coordination with event personnel.
--Organized entire trade show; the many facets included securing of locale, booth coordination, seminars, entertainment, transportation and lodging for attendees, security, event marketing, and secured funding through corporate sponsorships.
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