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nuclei · 10-14-2002, 12:26 AM

The Big Change

So after months of speculation, Yahoo finally announced that they would continue their relationship with Google. The biggest surprise however, is that Yahoo has opted for a strategy that goes beyond merely maintaining the relationship. As of October 10th, Yahoo directory results and Google web pages will no longer be shown separately and will instead be combined to provide new Web Matches. These Web Matches will be the combined results of both Yahoo and Google indexes, but displayed using Yahoo's own algorithm. This combined structure moves away from the previous arrangement whereby Yahoo only displayed Google results when there were no Yahoo directory results for a particular search query. With the new Web Matches, you will no longer see the Google logo appearing in the top left of the screen and the only way you will be able to determine that a result has been drawn from the Yahoo directory, as opposed to Google, will be a link under the listing that reads "More sites about" and a red arrow graphic. This link will allow Yahoo users to click through to the Yahoo directory to view more websites within the same theme. While the new search results will use a Yahoo algorithm, initial testing has shown that this algorithm is very similar to Google's own, and in some cases it can be very difficult to see a difference between the order of Yahoo's results and those of Google.

The Impact On Your Website

So, what does this change mean for anyone looking for high positioning on Yahoo? Well, the biggest question centers on the benefit of paying $299 to be listed in the Yahoo directory. While there are Yahoo users who navigate through the directory of human edited listings, most prefer to use the search function to locate the product or service they are seeking. With this in mind, most companies will be able to utilize the traffic from Yahoo without having to pay the $299 a year that was once the only way of securing any chance of top positioning on the Yahoo search engine results.

10-14-2002, 12:26 AM
nuclei old school fart Industry Role: Join Date: May 2001 Location: Florida Posts: 1,015	Interesting SE stuff? The Big Change So after months of speculation, Yahoo finally announced that they would continue their relationship with Google. The biggest surprise however, is that Yahoo has opted for a strategy that goes beyond merely maintaining the relationship. As of October 10th, Yahoo directory results and Google web pages will no longer be shown separately and will instead be combined to provide new Web Matches. These Web Matches will be the combined results of both Yahoo and Google indexes, but displayed using Yahoo's own algorithm. This combined structure moves away from the previous arrangement whereby Yahoo only displayed Google results when there were no Yahoo directory results for a particular search query. With the new Web Matches, you will no longer see the Google logo appearing in the top left of the screen and the only way you will be able to determine that a result has been drawn from the Yahoo directory, as opposed to Google, will be a link under the listing that reads "More sites about" and a red arrow graphic. This link will allow Yahoo users to click through to the Yahoo directory to view more websites within the same theme. While the new search results will use a Yahoo algorithm, initial testing has shown that this algorithm is very similar to Google's own, and in some cases it can be very difficult to see a difference between the order of Yahoo's results and those of Google. The Impact On Your Website So, what does this change mean for anyone looking for high positioning on Yahoo? Well, the biggest question centers on the benefit of paying $299 to be listed in the Yahoo directory. While there are Yahoo users who navigate through the directory of human edited listings, most prefer to use the search function to locate the product or service they are seeking. With this in mind, most companies will be able to utilize the traffic from Yahoo without having to pay the $299 a year that was once the only way of securing any chance of top positioning on the Yahoo search engine results. __________________ The next generation of SEO