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My eyes.. my poor, poor eyes. Seriosuly, I can't look at that for very long because it hurts my eyes. It all conflicts, it's so loud and bright, gotta fix up that design. You've got yellow, red, green, blue, white and black in parts of that page - it doesn't work. And like was said, the 1 looks like an L.
Avoid image maps, many problems could arise with them.
Contact page has a bug. You forgot the mailto: part of the URL in the href param.
The alignment of text is quite off and distracting on some of the pages. For example on the home page, the top text left aligned looks strange - that and it wraps and has the "---" on either side. Why bother putting a --- when it already has its own HUGE header and is in bright red? Also down the bottom, the font size is massive, don't do that. And lay of the excalamation marks.
All in all, I wouldn't even consider in a million years putting my details in there and purchasing from that site. The site looks WAY too amateur. Lacks any professional image at all - which is what users look for when purchasing from sites.
I'd strongly consider paying for a professional design for the site, and looking more thoroughly for bugs before releasing this to the public or in my opinion, it won't succeed.
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