Originally Posted by punkworld

Traffic analysis, and it does a rather good job at it. It tracks the number of visitors to your site, the amount of page views, which in-site links are clicked most often, visitor loyalty, keywords used to find the site in se's, common entry, content and exit pages, location etc. of visitors, traffic quality of visitors by ref, se keywords, location, campaign, etc., etc., etc.

It's a stats program, but a really good one, which allows for lots of precision in tracking your marketing campaigns (and thus can really help in improving them). I absolutely love it