GFY Educational Series: Frequently Asked Questions and Answers about Search Engine Optimization

[alias]

50 cool threads.

[2bet]

Originally Posted by alias

50 cool threads.

51 thank you's!

[boneless]

excellent thread, if i could give some rep i would have done so (im only like 6900 posts short )

[SGS]

Very interesting reading and thank you.

[2bet]

Originally Posted by boneless

excellent thread, if i could give some rep i would have done so (im only like 6900 posts short )

lol, ty

Originally Posted by SGS

Very interesting reading and thank you.

ty and your welcome

[jkthedesigner]

Nicely done 2bet. We have some discerning differences but pretty similar. Some of what you're talking about is no longer "best practice" but 90% of what you said was spot on

[2bet]

Originally Posted by jkthedesigner

Nicely done 2bet. We have some discerning differences but pretty similar. Some of what you're talking about is no longer "best practice" but 90% of what you said was spot on

I encourage difference in opinions when it comes to SEO, what works for 1 may work better for others and vice versa. In regards to "best practice", what we do daily both on-site and off-site works very well for our clients and the end goal is for our clients to be happy. With that said, we never stick to what we know and do, but adapt, research and continue to learn daily to assure we stay on top of our game as we have for the past 10 years. My goal is to get each of my clients ranked for both their requested and our recommended keywords, while growing their over all SE traffic thru 1000's of keyword-phrases. So far, So Good

[jkthedesigner]

Originally Posted by 2bet

I encourage difference in opinions when it comes to SEO, what works for 1 may work better for others and vice versa. In regards to "best practice", what we do daily both on-site and off-site works very well for our clients and the end goal is for our clients to be happy. With that said, we never stick to what we know and do, but adapt, research and continue to learn daily to assure we stay on top of our game as we have for the past 10 years. My goal is to get each of my clients ranked for both their requested and our recommended keywords, while growing their over all SE traffic thru 1000's of keyword-phrases. So far, So Good

And I applaud you for that view. Many people follow their own ways of doing it and if it works for them, then keep doing it. Most consistently successful SEO guru's follow the same set of guidelines (or damn similar) which were gone over here. A small difference for example is where 2bet says 63 characters, I say under 70. Is there a big difference? No. Is there probably a noticeable difference, probably not. We all have our own ways of researching and doing A/B testing which leads us to our current algorithm match with google who unfortunately for us is ever changing

But 2bet, I'll get on ICQ and message you about one of the "best practices" that officially changed recently

[Angry Jew Cat - Banned for Life]

Here's a quickie for ya. Say I wanted to redirect all my traffic from Cambodia off to some other random location. So i setup with a GeoIP database, yadda yadda, and next thing you know **poof** off goes all my Cambodian traffic to some other shit.

How will this action be viewed by the engines? When they are trying to combat cloaking in their SERPs, do they see what I am doing and let me be? Or am I facing possible penalties if I'm caught doing so? Is this considered a not allowed type of cloaking? Would I be alright listed in some international portals for the search engines, and punished on others?

I guess the question could be asked similarly of sites with a mobile and regular version of the site. If there are two version of the same index, displaying vaguely similar content, how is this looked upon? Does the spider not see the mobile version at all? Is there a mobile spider working separately that does recognize the redirect?

Say you're doing something like in the case of OneTapPorn or whatever, and you're bumping off all your mobile traffic to a completely different site altogether? Surely that's got to throw up some alarms as far as anti-cloaking detection is concerned?

What goes on in situations like these?

[2bet]

In the quote below, I have made my comments in YELLOW

Originally Posted by Angry Jew Cat

Here's a quickie for ya. Say I wanted to redirect all my traffic from Cambodia off to some other random location. So i setup with a GeoIP database, yadda yadda, and next thing you know **poof** off goes all my Cambodian traffic to some other shit. My first suggestion would be to use your .htaccess to send all Cambondian traffic to a page with in your site that contains your leads to where you want the Cambondian traffic to go. If you prefer not to use ads on that page, then I would recommended still using the .htaccess to redirect Cambondian traffic to say Cambondian.Site.com , then 301 that Cambondian.Site.com to the location you want to send the traffic. With proper redirection, you should not take on any penalties for the SE's (the ones you care about the most G,Y,B, etc), will see the reasoning and proper methods you are taking to redirect that traffic from the content that you provide the majority of your surfers in comparison to the content your following thru to. You can also setup the prefered Targeted Traffic thru your webmaster tools for that page your 301 redirecting to with in your verified site. (Example, if you have verified Site.com, you can verify Cambondia.Site.com seperately, and change the prefered targeted country for that directory.

How will this action be viewed by the engines? When they are trying to combat cloaking in their SERPs, do they see what I am doing and let me be? Or am I facing possible penalties if I'm caught doing so? Is this considered a not allowed type of cloaking? Would I be alright listed in some international portals for the search engines, and punished on others? This is hard to say unless you do the proper redirections. Anytime you make a site change or major traffic shift, It can easily effect your SERPS, but in the event of just changing a country redirect, again, there is proper steps to doing so that are valid and accepted by all major search engines. This is why Google offers Google.de, Google.co.uk, etc.

I guess the question could be asked similarly of sites with a mobile and regular version of the site. If there are two version of the same index, displaying vaguely similar content, how is this looked upon? Does the spider not see the mobile version at all? Is there a mobile spider working separately that does recognize the redirect? In this case, your mobile version of your site as a WAP version should be properly optimized for Mobile, and with that optimization, Google very quickly recognizes that it is a mobile version. I would imagine that your Web Version and Mobile version will have unique title's at the least (or should I should say). Mobile SEO compared to Standard SEO varies in numerous ways, but Google can see the difference based on the HTML alone assuming your site is properly setup.

Say you're doing something like in the case of OneTapPorn or whatever, and you're bumping off all your mobile traffic to a completely different site altogether? Surely that's got to throw up some alarms as far as anti-cloaking detection is concerned?

What goes on in situations like these?
Again, this goes back to proper redirection. There is steps that need to be taken for this to work properly.

[Rick Diculous]

Great read, thanks for sharing this valuable info. Will definitly bookmark this thread

[2bet]

Originally Posted by Rick Diculous

Great read, thanks for sharing this valuable info. Will definitly bookmark this thread

awesome, ty

[polosas]

where are you gone ? no replay from you for 6 days.

[Veggetto]

Google analytics is a great way to let Google know your site means srs business and that you're getting traffic. This way they'll send you traffic as well.

[polosas]

does anyone knows where 2bet is gone ?

[polosas]

2bet where are you 9 days passed, i have payed and you are gone for 9 days ?? what's happening ? vv

[rastan]

Lot of time and effort went into that guide dude, thanks very much

[Leshansom]

Bump for you, nice info man

[cAn_taH]

thanks for sharing, good sir

[Sexgenoten]

Originally Posted by 2bet

go over nono's as well: invisible text, cloaking, keyword stuffing,
cookie stuffing, doorway pages, spam
This falls under the Negative on-site SEO, and again, i could go on and on about all the things you should Not do, but bottom line, if you know its sketchy, and most likely something you should not do and often do not see.. then Google has already picked up on these items, and the first time you are spidered, you are flagged. Keep your site clean, optimized and updated with unique content and you will be fine. Google has a section of No-No's in their guildlines:

I've looked at the google page and found:

Hiding text or links in your content can cause your site to be perceived as untrustworthy since it presents information to search engines differently than to visitors. Text (such as excessive keywords) can be hidden in several ways, including:

- Using white text on a white background
- Including text behind an image
- Using CSS to hide text
- Setting the font size to 0

Do you know what they mean with 'Using CSS to hide text'. Because that is exactly what i'm doing but from the end users site experience pov.

I use jquery to show/hide specific parts of my website. This way there are no load times once the site had been loaded which, imho, would enhance the users site experience.
Further more, i can now build custom features and show visitors what all can be done with a simple TGP site.

In short, do you know if a css setting 'visibility' : 'hidden' is a go or a nono?

[angelicka]

Hi guys,

I have a question about duplicate content: I won a blog featuring erotica stories called My Pouty Lips.
I write most of the content, but i have one section (Erotica) in which i invite guest authors to post one story and i post their profiles too.
The stories they post usually have already been published online elsewhere (I get full authorization form the author first, and always clearly mention their name). So ethically i am 100% clear on that, but on the SEO side, I want to know if publishing stories that are already somewhere on the net is bad for my blog.
Thanks in advance


Angelicka

Originally Posted by 2bet

As I am sure you can all understand and appreciate, the mold surrounding my business is not completely based on the facts about SEO, but years of experience, trial and error and filing away "secretes of the trade" in which I can not just give away or there would not be a need for having us do your SEO. With that said, I will answer the majority of most commonly asked questions in this Educational Series, but more so on the factual side things rather then covering all aspects of exactly what we do for each of our clients. I will start with the questions asked thru out the week in my previous post, then get into a few other more commonly asked questions that we receive on almost a daily basis.




Duplicate Content is fairly self-explanatory, but Google defines it as the following:

"Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Mostly, this is not deceptive in origin."

One of the most common questions I get asked is "When i use a sponsors RSS Feed, can I change a cpl of words with in the post and make the content original?" The answer: Yes and No. Yes, your exact text is not word for word in comparison to the aggregator , but No, you are most likely not original enough to out-smart Google. That's where the "Appreciably Similar" falls into play. If you want to rank well for your individual post pages as well as the Index it's self, write original unique quality keyword rich text. I can not express the importance of this enough.

Now, there are exceptions to the rule. I have a blog in which I syndicate the news about a specific "Sports Icon" and though all of my content is directly pulled from over 30 "news sources", I give credit to each of the sources of original content thru not only canonical tags (rel="canonical"), but thru direct links to the source. Google has given me credit for having all of the news in 1 place while not trying to take credit for the content, thus for my site has been classified as "Informative" rather then "Dupe". When adding in the proper On-Site and Off-Site SEO to this site, it's the reasoning for the success in SE rankings it receives.

When you have a large site, or you have developed a method of internal linking, be sure to keep it consistent and use "canonicalization" to indicate your preferred URL.

EXAMPLE:
Do not link Site.com/porn-videos and Site.com/porn-videos/ and Site.com/porn-videos/index.html , choose one of the 3 preferably site.com/porn-videos and stick with that url thru out your site.




In reality, both mainstream and adult require pretty much the same aspects when it comes to proper optimization On-Site. In regards to off-site, Adult has limitations that mainstream does not have. Examples of benefits mainstream brings would include top level directories listings, backlink.. opportunities (related content pr8 sitewide links for example), branding opportunities in regards to time spend on site, pages viewed, etc that comes from digital and print media ads which increases type-in traffic, etc. All though both mainstream and adult will always have steady competition, you will run into alot more black hat methods with adult then mainstream, and adult is spidered more frequently due to not only the SERP cheater/spammers, but the amount of Illegal Content that gets used in adult. If you pay attention to the top 10 results for a large variety of "Mainstream Keywords", you will see little movement in positions in comparison to paying attention to the "Adult Keyword" results. Adult sites are the only sites that we have seen people rank #4 today and #84 tomorrow, then back to #12 day 3.. etc. Our mainstream clients seem to fluctuate 1, 2, maybe 3 positions day to day, but never 50+ positions, the back down 34, then back up 12.. and again, this is due to a variety of aspects that i could spend all day discussing, but going to move on to the next question below.



Google analytics can be your best friend when it comes to SEO, especially when combined with Google Webmaster Tools. Analytics is going to give you alot of the information you need to determine what doing well, and what's not. Focus on your Traffic, Page's Viewed, Time Spent on Site, Bounce Rate and in some cases, % of New Visits.

With each of the aspects above, you can view not only your traffic sources, but your Search Engines and Keywords.

Traffic Sources - Your bounce rate can drastically effect your rankings. If you do alot of trades, and you notice that Site.com is bringing you 22,000 uniques a day, but your bounce rate from Site.com is 95%, this is not good . Now, we are talking about SEO... if you are just after traffic, do your thing, but if your focused on ranking well on the SERPS, that 95% bounce is going to hurt you and you need to consider either making a change, or dropping the trade all together.




Google has 100's of employees who job is to soley focus on indexing sites faster, and providing quality results faster. The most recent feature Google has launched is the "Instant" results. As most of you have seen, Adult has been excluded from the instant results Algo. If you Google "Sex" it will start to show "Mainstream" Sex Offender type results, but as soon as you add another keyword such a porn, videos, etc, the results vanish. Now, do another search for Sex once again noticing the Sex Offenders "Instant Results", but then click Search and you will get "Adult" related listings. There is alot of speculations about SEO and instant results, but below is what we have found to be the case for "Mainstream" instant results:

Standard SEO methods need to remain in play as always. When it comes to "Instant Results", we are noticing as well as other SEO firms we have spoke with since the launch, that Instant Results are either random based on how common keyword is your searching for, or the most updated results for a "hot topic".

Example: Do a search for Charlie Sheen, and you will see News Results #1 in "Instant Search", but as soon as you add 1 space behind his name, it brings up his IMDB and Wikipedia as #1 and #2.. so any variation to any search will draw separate results then the first.

It is too early to determine how to maximize on the "Instant Search" function, and up to this date, Google has not commented on whether or not they are going to include Adult into the algo, which brings concerns though full understandable as to why they are avoiding it.

My personal opinion would be that a new directory such as Adult.Google.com or Google.com/Adult will come into play at some point (AGAIN, this is my opinion, no proof), but age verification would be required to access the features that section would provide. We all hope his is not the case, but Google is in complete control and the only thing we can do is adapt.




Large Websites = Huge Opportunities (More indexed pages means more traffic)
Large Websites = Proper On-Site Optimization more so then smaller sites to avoid various factors including duplicate content, 404's, unexpected spamming (comments, etc.) Using Syntax to pull various keywords into each of your pages will save you a ton of time and headaches as you grow.
Large Websites = Full Time SEO requirements

Most important factors:

• Proper Internal Linking (refer back to the cananicol linking)

• Deep Linking - assuming your site is properly optimized and you have SE friendly URL's

• Sitemaps (both php/html and XML) - Keep it up to date and submit them to the major search engines

• Bread Crumbs- i get alot of arguments about this, but trust me when I tell you, letting the surfer recall how he/she got to a certain place with in your site will keep your statics in order when it comes to pages viewed and time spent on site. It also avoids have a consistent frequency in your most common "exit" page. (YES, Google looks at this as much as everything else).

• Keyword Rich and Properly Tagged Categories

[HarryMuff]

links pulled.

[HarryMuff]

It's great to hear from someone who really knows about SEO. Having a PHD in information retrieval visit GFY and lay down their inside knowledge on the subject is invaluable... oh wait.

[mukeshsnp]

thanks buddy

[mike|melina]

Nice insight, thanks for sharing!

Cheers

[dc0ded]

nice read . very educational. learnt a lot . thank you very much. looking forward to listening a lot from you.

[My Pimp]

This is so true. Learned it the hard way.

[2bet]

ty all...

[romeons]

Thanks for super information!

[Gimped]

great post man, thank you

[angelicka]

thank you for sharing all this with us!

[GARY LEE]

Great article. Hope you have a booth at one of the shows so we could chat.

[up1]

Excellent post, thanks a lot !!

[Pornstarchive]

This is a great thread. I've been doing SEO for 5 years in a well-known agency and this sums it up. Thing is SEO parameters are changing more than ever now but the crux of it is always good site architecture, great content, clean coding and backlinks. How you go about those factors will shift from time to time but the focus has almost always been on those 4 factors.

[Bat_Man]

Awesome one .. Nice sharing

[realgirlsgonebad]

very interesting, many thanks

[GFELIFE]

gfelife is da best

Originally Posted by 2bet

As I am sure you can all understand and appreciate, the mold surrounding my business is not completely based on the facts about SEO, but years of experience, trial and error and filing away "secretes of the trade" in which I can not just give away or there would not be a need for having us do your SEO. With that said, I will answer the majority of most commonly asked questions in this Educational Series, but more so on the factual side things rather then covering all aspects of exactly what we do for each of our clients. I will start with the questions asked thru out the week in my previous post, then get into a few other more commonly asked questions that we receive on almost a daily basis.




Duplicate Content is fairly self-explanatory, but Google defines it as the following:

"Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Mostly, this is not deceptive in origin."

One of the most common questions I get asked is "When i use a sponsors RSS Feed, can I change a cpl of words with in the post and make the content original?" The answer: Yes and No. Yes, your exact text is not word for word in comparison to the aggregator , but No, you are most likely not original enough to out-smart Google. That's where the "Appreciably Similar" falls into play. If you want to rank well for your individual post pages as well as the Index it's self, write original unique quality keyword rich text. I can not express the importance of this enough.

Now, there are exceptions to the rule. I have a blog in which I syndicate the news about a specific "Sports Icon" and though all of my content is directly pulled from over 30 "news sources", I give credit to each of the sources of original content thru not only canonical tags (rel="canonical"), but thru direct links to the source. Google has given me credit for having all of the news in 1 place while not trying to take credit for the content, thus for my site has been classified as "Informative" rather then "Dupe". When adding in the proper On-Site and Off-Site SEO to this site, it's the reasoning for the success in SE rankings it receives.

When you have a large site, or you have developed a method of internal linking, be sure to keep it consistent and use "canonicalization" to indicate your preferred URL.

EXAMPLE:
Do not link Site.com/porn-videos and Site.com/porn-videos/ and Site.com/porn-videos/index.html , choose one of the 3 preferably site.com/porn-videos and stick with that url thru out your site.




In reality, both mainstream and adult require pretty much the same aspects when it comes to proper optimization On-Site. In regards to off-site, Adult has limitations that mainstream does not have. Examples of benefits mainstream brings would include top level directories listings, backlink.. opportunities (related content pr8 sitewide links for example), branding opportunities in regards to time spend on site, pages viewed, etc that comes from digital and print media ads which increases type-in traffic, etc. All though both mainstream and adult will always have steady competition, you will run into alot more black hat methods with adult then mainstream, and adult is spidered more frequently due to not only the SERP cheater/spammers, but the amount of Illegal Content that gets used in adult. If you pay attention to the top 10 results for a large variety of "Mainstream Keywords", you will see little movement in positions in comparison to paying attention to the "Adult Keyword" results. Adult sites are the only sites that we have seen people rank #4 today and #84 tomorrow, then back to #12 day 3.. etc. Our mainstream clients seem to fluctuate 1, 2, maybe 3 positions day to day, but never 50+ positions, the back down 34, then back up 12.. and again, this is due to a variety of aspects that i could spend all day discussing, but going to move on to the next question below.



Google analytics can be your best friend when it comes to SEO, especially when combined with Google Webmaster Tools. Analytics is going to give you alot of the information you need to determine what doing well, and what's not. Focus on your Traffic, Page's Viewed, Time Spent on Site, Bounce Rate and in some cases, % of New Visits.

With each of the aspects above, you can view not only your traffic sources, but your Search Engines and Keywords.

Traffic Sources - Your bounce rate can drastically effect your rankings. If you do alot of trades, and you notice that Site.com is bringing you 22,000 uniques a day, but your bounce rate from Site.com is 95%, this is not good . Now, we are talking about SEO... if you are just after traffic, do your thing, but if your focused on ranking well on the SERPS, that 95% bounce is going to hurt you and you need to consider either making a change, or dropping the trade all together.




Google has 100's of employees who job is to soley focus on indexing sites faster, and providing quality results faster. The most recent feature Google has launched is the "Instant" results. As most of you have seen, Adult has been excluded from the instant results Algo. If you Google "Sex" it will start to show "Mainstream" Sex Offender type results, but as soon as you add another keyword such a porn, videos, etc, the results vanish. Now, do another search for Sex once again noticing the Sex Offenders "Instant Results", but then click Search and you will get "Adult" related listings. There is alot of speculations about SEO and instant results, but below is what we have found to be the case for "Mainstream" instant results:

Standard SEO methods need to remain in play as always. When it comes to "Instant Results", we are noticing as well as other SEO firms we have spoke with since the launch, that Instant Results are either random based on how common keyword is your searching for, or the most updated results for a "hot topic".

Example: Do a search for Charlie Sheen, and you will see News Results #1 in "Instant Search", but as soon as you add 1 space behind his name, it brings up his IMDB and Wikipedia as #1 and #2.. so any variation to any search will draw separate results then the first.

It is too early to determine how to maximize on the "Instant Search" function, and up to this date, Google has not commented on whether or not they are going to include Adult into the algo, which brings concerns though full understandable as to why they are avoiding it.

My personal opinion would be that a new directory such as Adult.Google.com or Google.com/Adult will come into play at some point (AGAIN, this is my opinion, no proof), but age verification would be required to access the features that section would provide. We all hope his is not the case, but Google is in complete control and the only thing we can do is adapt.




Large Websites = Huge Opportunities (More indexed pages means more traffic)
Large Websites = Proper On-Site Optimization more so then smaller sites to avoid various factors including duplicate content, 404's, unexpected spamming (comments, etc.) Using Syntax to pull various keywords into each of your pages will save you a ton of time and headaches as you grow.
Large Websites = Full Time SEO requirements

Most important factors:

• Proper Internal Linking (refer back to the cananicol linking)

• Deep Linking - assuming your site is properly optimized and you have SE friendly URL's

• Sitemaps (both php/html and XML) - Keep it up to date and submit them to the major search engines

• Bread Crumbs- i get alot of arguments about this, but trust me when I tell you, letting the surfer recall how he/she got to a certain place with in your site will keep your statics in order when it comes to pages viewed and time spent on site. It also avoids have a consistent frequency in your most common "exit" page. (YES, Google looks at this as much as everything else).

• Keyword Rich and Properly Tagged Categories

[GFELIFE]

gfelife is da bestgfelife is da bestgfelife is da bestgfelife is da bestgfelife is da bestgfelife is da best

Originally Posted by 2bet

As I am sure you can all understand and appreciate, the mold surrounding my business is not completely based on the facts about SEO, but years of experience, trial and error and filing away "secretes of the trade" in which I can not just give away or there would not be a need for having us do your SEO. With that said, I will answer the majority of most commonly asked questions in this Educational Series, but more so on the factual side things rather then covering all aspects of exactly what we do for each of our clients. I will start with the questions asked thru out the week in my previous post, then get into a few other more commonly asked questions that we receive on almost a daily basis.




Duplicate Content is fairly self-explanatory, but Google defines it as the following:

"Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Mostly, this is not deceptive in origin."

One of the most common questions I get asked is "When i use a sponsors RSS Feed, can I change a cpl of words with in the post and make the content original?" The answer: Yes and No. Yes, your exact text is not word for word in comparison to the aggregator , but No, you are most likely not original enough to out-smart Google. That's where the "Appreciably Similar" falls into play. If you want to rank well for your individual post pages as well as the Index it's self, write original unique quality keyword rich text. I can not express the importance of this enough.

Now, there are exceptions to the rule. I have a blog in which I syndicate the news about a specific "Sports Icon" and though all of my content is directly pulled from over 30 "news sources", I give credit to each of the sources of original content thru not only canonical tags (rel="canonical"), but thru direct links to the source. Google has given me credit for having all of the news in 1 place while not trying to take credit for the content, thus for my site has been classified as "Informative" rather then "Dupe". When adding in the proper On-Site and Off-Site SEO to this site, it's the reasoning for the success in SE rankings it receives.

When you have a large site, or you have developed a method of internal linking, be sure to keep it consistent and use "canonicalization" to indicate your preferred URL.

EXAMPLE:
Do not link Site.com/porn-videos and Site.com/porn-videos/ and Site.com/porn-videos/index.html , choose one of the 3 preferably site.com/porn-videos and stick with that url thru out your site.




In reality, both mainstream and adult require pretty much the same aspects when it comes to proper optimization On-Site. In regards to off-site, Adult has limitations that mainstream does not have. Examples of benefits mainstream brings would include top level directories listings, backlink.. opportunities (related content pr8 sitewide links for example), branding opportunities in regards to time spend on site, pages viewed, etc that comes from digital and print media ads which increases type-in traffic, etc. All though both mainstream and adult will always have steady competition, you will run into alot more black hat methods with adult then mainstream, and adult is spidered more frequently due to not only the SERP cheater/spammers, but the amount of Illegal Content that gets used in adult. If you pay attention to the top 10 results for a large variety of "Mainstream Keywords", you will see little movement in positions in comparison to paying attention to the "Adult Keyword" results. Adult sites are the only sites that we have seen people rank #4 today and #84 tomorrow, then back to #12 day 3.. etc. Our mainstream clients seem to fluctuate 1, 2, maybe 3 positions day to day, but never 50+ positions, the back down 34, then back up 12.. and again, this is due to a variety of aspects that i could spend all day discussing, but going to move on to the next question below.



Google analytics can be your best friend when it comes to SEO, especially when combined with Google Webmaster Tools. Analytics is going to give you alot of the information you need to determine what doing well, and what's not. Focus on your Traffic, Page's Viewed, Time Spent on Site, Bounce Rate and in some cases, % of New Visits.

With each of the aspects above, you can view not only your traffic sources, but your Search Engines and Keywords.

Traffic Sources - Your bounce rate can drastically effect your rankings. If you do alot of trades, and you notice that Site.com is bringing you 22,000 uniques a day, but your bounce rate from Site.com is 95%, this is not good . Now, we are talking about SEO... if you are just after traffic, do your thing, but if your focused on ranking well on the SERPS, that 95% bounce is going to hurt you and you need to consider either making a change, or dropping the trade all together.




Google has 100's of employees who job is to soley focus on indexing sites faster, and providing quality results faster. The most recent feature Google has launched is the "Instant" results. As most of you have seen, Adult has been excluded from the instant results Algo. If you Google "Sex" it will start to show "Mainstream" Sex Offender type results, but as soon as you add another keyword such a porn, videos, etc, the results vanish. Now, do another search for Sex once again noticing the Sex Offenders "Instant Results", but then click Search and you will get "Adult" related listings. There is alot of speculations about SEO and instant results, but below is what we have found to be the case for "Mainstream" instant results:

Standard SEO methods need to remain in play as always. When it comes to "Instant Results", we are noticing as well as other SEO firms we have spoke with since the launch, that Instant Results are either random based on how common keyword is your searching for, or the most updated results for a "hot topic".

Example: Do a search for Charlie Sheen, and you will see News Results #1 in "Instant Search", but as soon as you add 1 space behind his name, it brings up his IMDB and Wikipedia as #1 and #2.. so any variation to any search will draw separate results then the first.

It is too early to determine how to maximize on the "Instant Search" function, and up to this date, Google has not commented on whether or not they are going to include Adult into the algo, which brings concerns though full understandable as to why they are avoiding it.

My personal opinion would be that a new directory such as Adult.Google.com or Google.com/Adult will come into play at some point (AGAIN, this is my opinion, no proof), but age verification would be required to access the features that section would provide. We all hope his is not the case, but Google is in complete control and the only thing we can do is adapt.




Large Websites = Huge Opportunities (More indexed pages means more traffic)
Large Websites = Proper On-Site Optimization more so then smaller sites to avoid various factors including duplicate content, 404's, unexpected spamming (comments, etc.) Using Syntax to pull various keywords into each of your pages will save you a ton of time and headaches as you grow.
Large Websites = Full Time SEO requirements

Most important factors:

• Proper Internal Linking (refer back to the cananicol linking)

• Deep Linking - assuming your site is properly optimized and you have SE friendly URL's

• Sitemaps (both php/html and XML) - Keep it up to date and submit them to the major search engines

• Bread Crumbs- i get alot of arguments about this, but trust me when I tell you, letting the surfer recall how he/she got to a certain place with in your site will keep your statics in order when it comes to pages viewed and time spent on site. It also avoids have a consistent frequency in your most common "exit" page. (YES, Google looks at this as much as everything else).

• Keyword Rich and Properly Tagged Categories

[glendawhite]

Great information. Thanks

[ShokAIM]

nice info thx

[Bat_Man]

Perfect basic information for newbies .. But they have to update themselves with google updates ..

[jebon]

Very interesting post.

[jcche19]

most of my traffic is from hard promotion... no seo

[Tom.K]

some things are much clearer now