tablet advertising: considered desktop or mobile?

[The Hun]

What advertising would be better to show on a tablet? Mobile ads, targeted for smartphones, or 'regular' desktop banners?

[Captain Kawaii]

Why not go responsive?

[Nick-Mindgeek]

I would have 3 distinct ad zones


- PC
- tablet
- mobile


If you HAVE to have 2. Lump tablet with mobile as flash ads and typical desktop stuff will not work on most tablets.

[The Hun]

Originally Posted by Captain Kawaii

Why not go responsive?

well... that's what leads to this question... layout is responsive these days, obviously, but you still need to figure out what to target though...

responsive designs only make sure you can watch the same page on different devices...

[rastan]

Yup +1 to neeko

[The Hun]

thing is that most networks these days have two 'niches'... desktop and mobile... I would say push mobile adds (in the right size of course, no 300x110 banners or something) for tablets if there's no alternatives...

also takes care of the in-betweens, mini-tablets/maxi-smartphones/whatever-they're-calleds...

[LucyVanAngel]

Most of tablet traffic is wifi, hence wont convert well for mobile banners. Answer: go for regular desktop banners. But make sure the offer you send traffic to has responsive design

[Barry-xlovecam]

A lot of tablets will not have flash available.
Newer Android, iOS ...
We use:

<meta name="viewport" content="user-scalable=no,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0">

Desktop banners will fit

[Rebel D]

Originally Posted by LucyVanAngel

Most of tablet traffic is wifi, hence wont convert well for mobile banners. Answer: go for regular desktop banners. But make sure the offer you send traffic to has responsive design

even though technically a Mobile Device it is definitely more of a desktop audience

[The Hun]

Originally Posted by LucyVanAngel

Most of tablet traffic is wifi, hence wont convert well for mobile banners. Answer: go for regular desktop banners. But make sure the offer you send traffic to has responsive design

Using the networks that's always tough... I send traffic to other people's pages, so there's little to no control over where the traffic is sent... or at least not to the responsiveness of the page...

Good point on the WiFi though, I was leaning more towards pushing mobile... Especially since a lot of mobile traffic these days is WiFi as well...

[Konda]

Obviously you want to show mobile ads to tablet users, it would make ZERO sense to use desktop adzones on tablet traffic.

Anyone that replied desktop does not know what he's talking about and should not be taken seriously.

[Konda]

Originally Posted by The Hun

thing is that most networks these days have two 'niches'... desktop and mobile... I would say push mobile adds (in the right size of course, no 300x110 banners or something) for tablets if there's no alternatives...

also takes care of the in-betweens, mini-tablets/maxi-smartphones/whatever-they're-calleds...

It's not about the size, it's about the payout. Mobile payout is much higher. If you run desktop ads on tablet your are throwing money away.

[The Hun]

Originally Posted by Konda

It's not about the size, it's about the payout. Mobile payout is much higher. If you run desktop ads on tablet your are throwing money away.

Yes, short term you're definitely right, but I like to look a little further: if I sell something that turns out to be not worth it eventually I'll make nothing... So I'd better be safe than sorry in this case. Maybe I'm being too ethical about this, but that's just how we do stuff here.

What would conversion-wise be better? So not: what makes me most money per-se, but what kind of advertising would best fit the tablet user. From the user's experience. So what would show products the tablet user would actually be interested in better, mobile or desktop?

I tend to think from the user's point of view, they're more important than the advertisers eventually... Basing decisions on that perspective usually makes the most money in the long run anyways...

[Captain Kawaii]

Originally Posted by The Hun

Yes, short term you're definitely right, but I like to look a little further: if I sell something that turns out to be not worth it eventually I'll make nothing... So I'd better be safe than sorry in this case. Maybe I'm being too ethical about this, but that's just how we do stuff here.

What would conversion-wise be better? So not: what makes me most money per-se, but what kind of advertising would best fit the tablet user. From the user's experience. So what would show products the tablet user would actually be interested in better, mobile or desktop?

I tend to think from the user's point of view, they're more important than the advertisers eventually... Basing decisions on that perspective usually makes the most money in the long run anyways...

Has always been my argument. Well said. In 2014 most of the traffic is up to the shitty little games some in adult play.

Take it a step further and think about their experience (users/traffic) if they decide to sign up to your pitch. I think mobile users, including tablet peeps need quick 1-2 signup steps to really convert them.

You'll need something in place that resizes banners for smartphones or tablets, whichever user is hitting your pitch. Desktop world is fading quickly. Especially here in Asia.

[Exoclick]

Use an ad network that knows what it's doing? ;)

Any decent ad network offers device targeting allowing advertisers to filter specific mobile devices and tablets, maybe even Smart TV and consoles. So the format doesn't really matter, if an advertiser has a product that converts on tablet, he will target them. If it doesn't convert, he will filter them out to improve his ROI.

If you couple that with mobile carrier targeting then it gets even more interesting, because users connected in WiFi with their tablet will probably convert better on desktop products. But if they are connected in 3G then mobile products with mobile carrier billing will work far better.

It's all about segmenting the traffic. You can do all that yourself of course, but it's a lot of work and that's why ad networks exist.

In terms of banner size, what I would do is detect the resolution of the device and display "mobile sizes" or "desktop sizes" based on that.

[NaughtyRob]

I'd think regular, tablets are huge.

[fuzebox]

Originally Posted by neeko

I would have 3 distinct ad zones


- PC
- tablet
- mobile

Most companies I buy from offer tablet as a separate category, wish I treat as it's own device with tablet-specific landers

[Mobidea]

Originally Posted by fuzebox

Most companies I buy from offer tablet as a separate category, wish I treat as it's own device with tablet-specific landers

That would be the most efficient way for sure !

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