Business What to pay a VERY GOOD Media Buyer? - GoFuckYourself.com

edgeprod · 08-26-2014, 10:40 AM

I've been working with a media buyer for the past year, and this guy is VERY FUCKING GOOD. After some tuning, he's gotten my campaigns humming very smoothly. I'm always making more than I'm paying the guy, and that's the bar I measure media buyers by. Lots of pretenders in this industry, but this guy backs it up.

So, my question is, what do you guys pay your media buyers to keep them engaged? I don't have any illusions about this guy working only for me, but what types of things have you guys done to keep them on top of your account and interested in keeping things rolling?

edgeprod · 08-26-2014, 12:48 PM

Any advice at all?

nm_ · 08-26-2014, 12:56 PM

base salary + commission based on performance of campaigns? Seems like with a decent commission it would be an incentive to keep striving to improve campaigns (if theres something in it for him personally) ;]

edgeprod · 08-26-2014, 01:43 PM

Commission is something I'm exploring with him. Right now, it's priced on volume transacted, in dollars.

edgeprod · 08-27-2014, 10:50 AM

In the absence of other ideas, I'll just be blunt and ask him what it takes.

CurrentlySober · 08-27-2014, 10:53 AM

clever thread..

BAKO · 08-27-2014, 10:57 AM

Quote:

Originally Posted by CurrentlySober

clever thread..

RummyBoy · 08-27-2014, 11:03 AM

Or you could ask him what it takes as you said. If he offers too low...... say you will think about it.

Then meet with him and say that "We felt you were asking too little considering what you've demonstrated you can do, so we are think we should offer you a higher rate".

Shows him that you've given a lot of thought behind what you're proposing as well as have understood his capabilities. People like that can expand your business in ways you didn't even think of - in those cases, I also rather pay more and secure them in place.

candyflip · 08-27-2014, 11:03 AM

I actually had my first exposure to adult buying ads for telephone dating services in the mid 90s.

The main sales guy got a percentage of sales generated for the territory he covered. He said that long term, it was the best option. He had NYC and Boston in his area, so that made sense I'm sure.

Small base plus commission and bonuses.

fuzebox · 08-27-2014, 11:40 AM

*insert comment about good media buyer working for himself here*

arock10 · 08-27-2014, 12:45 PM

Quote:

Originally Posted by fuzebox

*insert comment about good media buyer working for himself here*

*insert comment agreeing with what was said in quotes here*

Tofu · 08-27-2014, 12:45 PM

Most of my clients pay me commission based on ROI or a percentage of profits generated.

JA$ON · 08-27-2014, 12:49 PM

Anybody worth their salt should want commission. They will be bale to earn more than anyone will pay in salary.

If they are doing real number for you...say over 300k+ in media buys monthly...Id think 100k + 10% of the net PROFITS they generate

Also, Any good media buyer who can constantly make profits will realize very quickly they could be doing it for themselves and will bail, unless they are well taken care of

edgeprod · 08-27-2014, 01:36 PM

Excellent advice all, thanks!

The Porn Nerd · 08-27-2014, 01:54 PM

Keep him interested with new clients. It's what he wants anyway.

Nicky · 08-27-2014, 02:02 PM

Quote:

Originally Posted by CurrentlySober

clever thread..

You don't say

edgeprod · 08-27-2014, 03:01 PM

Quote:

Originally Posted by The Porn Nerd

Keep him interested with new clients. It's what he wants anyway.

I don't think he's gonna appreciate me getting in the middle, though, LOL.

CurrentlySober · 08-27-2014, 03:05 PM

Quote:

Originally Posted by Nicky

You don't say

As Judge Judy says... "Don't pee on my leg & tell me its raining"....

dillonaire · 08-27-2014, 03:06 PM

Depends on where they live.

Generally I would say 60 - 75k base and 5 - 10% of profits from media buys.

edgeprod · 08-27-2014, 03:12 PM

Quote:

Originally Posted by gamelinkjeff

Depends on where they live.

Generally I would say 60 - 75k base and 5 - 10% of profits from media buys.

I'm not looking to hire him exclusively ... that rate is for part-time, right? And do you do 10% on the profits, or on the volume? He was pricing it on volume for me.

KickAssJesse · 08-27-2014, 03:16 PM

You uppercased VERY GOOD for a reason; You should pay him this way

edgeprod · 08-27-2014, 03:22 PM

Quote:

Originally Posted by KickAssJesse

You uppercased VERY GOOD for a reason; You should pay him this way

I do; I want to make sure it's the right framework for us both to be happy long-term.

dillonaire · 08-27-2014, 03:30 PM

Quote:

Originally Posted by edgeprod

I'm not looking to hire him exclusively ... that rate is for part-time, right? And do you do 10% on the profits, or on the volume? He was pricing it on volume for me.

Part time maybe a monthly base of 2k - 3k. Always work on profit. If they arent buying quality traffic they are not getting paid.

wehateporn · 08-27-2014, 03:54 PM

edgeprod · 08-27-2014, 03:55 PM

Quote:

Originally Posted by gamelinkjeff

Part time maybe a monthly base of 2k - 3k. Always work on profit. If they arent buying quality traffic they are not getting paid.

Okay, I will shift the burden to the profit side. 20% in that case? 20% of profits, not gross, I mean.

TheSquealer · 08-27-2014, 03:59 PM

You have to pay whatever the higher payouts are for that type of offer. Otherwise, just a few links need to be switched for the one who will.

Anyone that is "very good" knows what the leads or joins are worth and knows what others are being paid or are paying for them.

edgeprod · 08-27-2014, 04:05 PM

Quote:

Originally Posted by TheSquealer

Anyone that is "very good" knows what the leads or joins are worth and knows what others are being paid or are paying for them.

They likely only get paid once for their leads, and don't secondarily monetize them like I do ... so their campaigns might not be profitable without that technology. Not trying to be a jerk, just adding perspective. If they could do it without me, they probably would, yes ... but I don't suspect they can.

pornmasta · 08-27-2014, 04:09 PM

This guy deserve... some bitcoins !

TheSquealer · 08-27-2014, 04:14 PM

Quote:

Originally Posted by edgeprod

They likely only get paid once for their leads, and don't secondarily monetize them like I do ... so their campaigns might not be profitable without that technology. Not trying to be a jerk, just adding perspective. If they could do it without me, they probably would, yes ... but I don't suspect they can.

All adult, dating, cams, pickup etc etc etc monetize their leads many times over trough continued marketing via email, up sells etc etc.. Each lead is worth "x" to you. Each lead is with "x" to the media buyer. Each lead is worth "x" to a similar site with a similar offer. He who pays the most for them will ultimately win.

edgeprod · 08-27-2014, 04:56 PM

Quote:

Originally Posted by TheSquealer

All adult, dating, cams, pickup etc etc etc monetize their leads many times over trough continued marketing via email, up sells etc etc.. Each lead is worth "x" to you. Each lead is with "x" to the media buyer. Each lead is worth "x" to a similar site with a similar offer. He who pays the most for them will ultimately win.

The ultimate truth in last statement overrides everything else.

The Porn Nerd · 08-27-2014, 05:23 PM

Quote:

Originally Posted by edgeprod

I don't think he's gonna appreciate me getting in the middle, though, LOL.

True, but I meant recommending clients. As in, be a good source of new revenue for them and they will stay with you out of loyalty.

That's the theory anyway. LOL Good luck!

edgeprod · 08-27-2014, 11:02 PM

Quote:

Originally Posted by The Porn Nerd

True, but I meant recommending clients. As in, be a good source of new revenue for them and they will stay with you out of loyalty.

That's the theory anyway. LOL Good luck!

Ha, maybe, but if I recommend someone who has more work for them, that may be counterproductive, no?

08-26-2014, 10:40 AM	#1
edgeprod Permanently Gone Industry Role: Join Date: Mar 2004 Posts: 10,019	What to pay a VERY GOOD Media Buyer? I've been working with a media buyer for the past year, and this guy is VERY FUCKING GOOD. After some tuning, he's gotten my campaigns humming very smoothly. I'm always making more than I'm paying the guy, and that's the bar I measure media buyers by. Lots of pretenders in this industry, but this guy backs it up. So, my question is, what do you guys pay your media buyers to keep them engaged? I don't have any illusions about this guy working only for me, but what types of things have you guys done to keep them on top of your account and interested in keeping things rolling?

08-27-2014, 10:53 AM	#6
CurrentlySober Too lazy to wipe my ass Industry Role: Join Date: Aug 2002 Location: A Public Bathroom Posts: 37,866	clever thread.. __________________ My AI Handywork... 2 Kings 18:27 👁️ 👍️ 💩

08-27-2014, 11:03 AM	#8
RummyBoy Confirmed User Join Date: Dec 2009 Posts: 2,157	Or you could ask him what it takes as you said. If he offers too low...... say you will think about it. Then meet with him and say that "We felt you were asking too little considering what you've demonstrated you can do, so we are think we should offer you a higher rate". Shows him that you've given a lot of thought behind what you're proposing as well as have understood his capabilities. People like that can expand your business in ways you didn't even think of - in those cases, I also rather pay more and secure them in place. Last edited by RummyBoy; 08-27-2014 at 11:04 AM..

08-27-2014, 11:03 AM	#9
candyflip Carpe Visio Industry Role: Join Date: Jul 2002 Location: New York Posts: 43,030	I actually had my first exposure to adult buying ads for telephone dating services in the mid 90s. The main sales guy got a percentage of sales generated for the territory he covered. He said that long term, it was the best option. He had NYC and Boston in his area, so that made sense I'm sure. Small base plus commission and bonuses. __________________ Spend you some brain. Email Me

08-27-2014, 12:45 PM	#12
Tofu The Video Specialist Industry Role: Join Date: Jul 2003 Location: California Posts: 5,615	Most of my clients pay me commission based on ROI or a percentage of profits generated. __________________ tofu916 video services - tofu916.com twitter: tofu916 \| skype: tofu916 \| tel: 916-672-TOFU \| e: tofu # tofu916.com

08-26-2014, 12:48 PM	#2
edgeprod Permanently Gone Industry Role: Join Date: Mar 2004 Posts: 10,019	Any advice at all?

08-26-2014, 12:56 PM	#3
nm_ Confirmed User Industry Role: Join Date: May 2011 Location: San Diego Posts: 328	base salary + commission based on performance of campaigns? Seems like with a decent commission it would be an incentive to keep striving to improve campaigns (if theres something in it for him personally) ;]

08-26-2014, 01:43 PM	#4
edgeprod Permanently Gone Industry Role: Join Date: Mar 2004 Posts: 10,019	Commission is something I'm exploring with him. Right now, it's priced on volume transacted, in dollars.

08-27-2014, 10:50 AM	#5
edgeprod Permanently Gone Industry Role: Join Date: Mar 2004 Posts: 10,019	In the absence of other ideas, I'll just be blunt and ask him what it takes.

08-27-2014, 11:40 AM	#10
fuzebox making it rain Industry Role: Join Date: Oct 2003 Location: seattle Posts: 21,674	insert comment about good media buyer working for himself here

08-27-2014, 12:49 PM	#13
JA$ON Confirmed User Join Date: Aug 2007 Location: I'm from Downtown....Im from Mitch & Murry Posts: 1,329	Anybody worth their salt should want commission. They will be bale to earn more than anyone will pay in salary. If they are doing real number for you...say over 300k+ in media buys monthly...Id think 100k + 10% of the net PROFITS they generate Also, Any good media buyer who can constantly make profits will realize very quickly they could be doing it for themselves and will bail, unless they are well taken care of

08-27-2014, 01:36 PM	#14
edgeprod Permanently Gone Industry Role: Join Date: Mar 2004 Posts: 10,019	Excellent advice all, thanks!

08-27-2014, 01:54 PM	#15
The Porn Nerd Living The Dream Industry Role: Join Date: Jun 2009 Location: Inside a Monitor Posts: 19,171	Keep him interested with new clients. It's what he wants anyway. __________________ My Affiliate Programs: Porn Nerd Cash \| Porn Showcase \| Aggressive Gold (Coming Soon) Over 90 paysites to promote! ICQ: 579915163 Skype: peabodymedia

08-27-2014, 03:06 PM	#19
dillonaire Confirmed User Join Date: May 2009 Location: San Francisco Posts: 1,788	Depends on where they live. Generally I would say 60 - 75k base and 5 - 10% of profits from media buys. __________________ . "Deja moo - The feeling you've heard this Bull before." Skype: jeffreydillon Email: [email protected]

08-27-2014, 03:16 PM	#21
KickAssJesse Confirmed User Industry Role: Join Date: Jul 2008 Location: Los Angeles Posts: 942	You uppercased VERY GOOD for a reason; You should pay him this way __________________ Contact - email: jesse~AT~atkcash~DOT~com - Skype: kickassjesse - ICQ: 386185547 ATK Cash $$$

08-27-2014, 03:54 PM	#24
wehateporn Promoting Debate on GFY Industry Role: Join Date: Apr 2007 Posts: 27,172	__________________ Sexy Girls Teasing

08-27-2014, 03:59 PM	#26
TheSquealer BANNED Industry Role: Join Date: Oct 2004 Location: In Your Head Posts: 22,703	You have to pay whatever the higher payouts are for that type of offer. Otherwise, just a few links need to be switched for the one who will. Anyone that is "very good" knows what the leads or joins are worth and knows what others are being paid or are paying for them. Last edited by TheSquealer; 08-27-2014 at 04:02 PM..

08-27-2014, 04:09 PM	#28
pornmasta Too lazy to set a custom title Join Date: Jun 2006 Posts: 17,551	This guy deserve... some bitcoins !