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Old 04-23-2014, 05:47 AM   #1
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Overcoming Website Localization and Language Barriers to Increase Profits

Why translate my sites, you may ask? There are many reasons to do this, but let’s focus on the three most important factors.

1) Language barriers: “Although English, to “most” Internet entrepreneurs, is considered the “international language,” or the “language of the Web,” the truth of the matter is that while English haslong been the dominant language, its certainly naïve to think thatEnglish is the ONLY language. With so many different countries, regions, dialects and currencies, it is foolish to think, or to assume, that there is only one universal language used for communication, online oranywhere else.

2) Traffic and Conversions: While I can’t speak for the results other translation companies may see, our clients tell us they have all seen 5-15% (and this was an immediate jump) increases in traffic and conversions, and overall they are earning more revenue. Adult is a very business savvy ROI focused industry, and to receive a boost in revenue at that rate for the cost of translation services is simply a no-brainer! Another question most frequently asked is ‘How do we make money on this traffic"? This is also an easy question to answer. With the European market growing so well, more and more international processors (via credit card, direct debit, direct payment, phone billing, etc…) are all available to help you maximize your earnings! And one more important point to consider is that while the majority of Non English speaking people surfing online adult can understand enough English to navigate their way to their preferred content, when they click and arrive on the join page they will be most comfortable and most likely to join if they immediately recognize their preferred payment method and find the join page in their native language.

3) Market share: If translating sites wasn’t profitable, why do the top 100 sites on the Web all do it? Growth in your market share can be easily obtained by targeting other audiences around the world and thus dramatically increase your potential market share.

Ready to get your sites translated? When assessing available translation companies, here are the talking points to consider and discuss:

• Skilled Translators: “You want to find a company with skilled local translators who live the language in the regions that you wish to target. You don’t want a guy in Mexico translating your sites for Spain and other EU Spanish speakers.”

• Quality Control Processes: “Quality is everything in translations and unless you speak the language yourself, you better be sure the company you hire can do the job. There are two ways to manage quality control. First, you need quality translators, but then you also need two sets of independent proofreaders to make sure that the quality of the work is correct (Sentence structure, spelling, grammar, etc.).”

• Customer service: “You want a service that is devoted to catering to your needs. Customer service is important at every step, from replying to your initial emails to answering support questions and content changes. Nothing is more important to us than to make your translations process as smooth and effortless as possible, and to also make it as
profitable as it can be for you so you keep tweaking and adjusting well into the future.”
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Old 04-23-2014, 01:53 PM   #2
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I think translating sites is a great idea! It's that added personal touch that makes the user experience smooth and enjoyable.
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Old 04-23-2014, 02:22 PM   #3
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Omar does great work -btw
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Old 04-23-2014, 04:03 PM   #4
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I think translating sites is a great idea! It's that added personal touch that makes the user experience smooth and enjoyable.
Feel free to contact us anytime, if you have any pending projects or if you have any questions.
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Old 04-24-2014, 04:15 AM   #5
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Omar does a great job, great pricing and fast delivery.
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Old 04-24-2014, 04:24 AM   #6
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Nice read.
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Old 04-24-2014, 06:45 PM   #7
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So... 2014 is the time to hire people from India?
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Old 04-25-2014, 06:14 AM   #8
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Great piece, Omar. Well said.
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Old 04-25-2014, 08:03 AM   #9
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Omar does a great job, great pricing and fast delivery.
Thank you Roald! Very happy to help.
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Old 04-25-2014, 08:04 AM   #10
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So... 2014 is the time to hire people from India?
It's a great time to look into processing there first.
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Old 04-25-2014, 11:31 AM   #11
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Thanks Omar - Good tips here for those who haven't yet considered translating.
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Old 04-25-2014, 02:45 PM   #12
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what's going on Omar? might hit you up about this
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Old 04-25-2014, 02:48 PM   #13
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nice i bet this rocks. i used the bing api to auto translate a site to test, and search went up like 30% within a couple days ;], so I'm sure natural human translation works great
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Old 04-25-2014, 02:59 PM   #14
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what's going on Omar? might hit you up about this
Hey Jay. No worries my man, when ever you're ready I'm here for you!
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Old 04-25-2014, 03:08 PM   #15
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nice i bet this rocks. i used the bing api to auto translate a site to test, and search went up like 30% within a couple days ;], so I'm sure natural human translation works great
If you notice, and look at your stats. International traffic is some of our most consistent traffic. The reason for the lack of sales is

1.)Would you enter your cc# into a site you can't read?
2.)Lack of processing in that region.

Although I'm excited for you in using an api that worked for you, and even more excited that your traffic jumped. I personally tend to stay away from software translations expect for some social media stuff (like twitter, fb etc..).but for your actual sites localizing is key.

The good thing about most processors in our industry is that a lot of them have learned, and realized the great potential international processing has, and are starting to offer many options to those that need it.
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Old 04-26-2014, 11:38 PM   #16
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In addition to the translation of your websites you MUST have support for the local language by native speakers. E-mail support is a minimum but depending on your products or service you must plan for live chat.

Billing for Japan is tricky. And gets trickier every day.

If you have questions about Japan, we can help.

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Old 04-27-2014, 06:22 AM   #17
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Muy bueno ...
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Old 11-27-2014, 03:35 PM   #18
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thanks for your article
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Old 12-10-2014, 04:39 PM   #19
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Informative post thanks.
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Old 12-10-2014, 05:31 PM   #20
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Nice read.
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Old 12-12-2014, 01:17 AM   #21
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Excellent post, thanks a lot !!
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Old 12-12-2014, 01:17 AM   #22
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This is HUGE man, thanks!
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Old 12-12-2014, 01:18 AM   #23
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great post man, thank you
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Old 12-12-2014, 01:18 AM   #24
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thank you for sharing all this with us!
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Old 12-12-2014, 02:56 AM   #25
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Nice insight, thanks for sharing!
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Old 12-12-2014, 02:56 AM   #26
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thanks buddy
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Old 12-16-2014, 05:12 AM   #27
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Superb info. Good work
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Old 12-16-2014, 02:47 PM   #28
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Excelent post! Thank you for sharing it with us!
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Old 12-16-2014, 03:14 PM   #29
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one of the best info.thx
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Old 01-05-2016, 12:07 PM   #30
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Interesting ideas. Thanks.
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Old 02-23-2016, 03:01 PM   #31
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i've noticed lots of sites these days that have many translations for visitors which is probably really effective
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Old 12-28-2016, 02:55 PM   #32
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nice one
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Old 07-26-2018, 07:26 AM   #33
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Im wondering what would be better as atm we are working on a new adult tube site.
I see xhamster and pornhub user subdomain for the language setup. But some also use subdirectory... What would be better for a new website, as for SEO etc..
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Old 04-01-2019, 12:42 PM   #34
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nice read!
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