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Discuss what's fucking going on, and which programs are best and worst. One-time "program" announcements from "established" webmasters are allowed.

 
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Old 03-12-2004, 02:26 AM   #1
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What is King, Traffic or Content?

I think both are important, followed by a good design/theme. But as this market matures I feel content will become more and more important.

Recently someone here said that if you put up the greatest content and had no traffic it would fail. But with good traffic you can make money even with old Zmasters content you would still make money. Which is right but not a fair comparison. If you had the greatest traffic ever and a site with no content that also would fail.

What is true is that if you put up a great site and worked on the content and the theme, the search engines would find you some traffic and some would sign up. But if you had no content and every surfer in the world hitting your site you would make $0.

The porn surfer logs on to look at content, he is driven/directed by content. He is converted by content and he is retained by content. Now with Visa's new charge back rules give him crap and you could be in trouble, give him nothing and you are.

As for generating traffic, well that would be a very precious skill. most people merely redirect it. The guy has already logged onto the net for porn all most do is steer him. The Hilton tapes created porn surfers, but that happens rarely.

How easy is it to buy a top spot on madthumbs, pinkworld, thehun, etc? My webmasters learnt in a few days at university how to improve search engine placement. Then your income level is down to how good your content is.

Creating or selecting good content is not so easy.
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Old 03-12-2004, 02:27 AM   #2
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wiyhout traffic you have no sales, without conent its hard
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Old 03-12-2004, 02:28 AM   #3
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Quote:
Originally posted by johnbosh
wiyhout traffic you have no sales, without conent its hard
Very true.
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Old 03-12-2004, 02:29 AM   #4
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without traffic you have no sales, without content you have no sales....so both!
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Old 03-12-2004, 02:30 AM   #5
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without traffic you have no sales, without content you have no sales....so both!
that was deep man
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Old 03-12-2004, 02:31 AM   #6
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if i had to pick one i would say content.

if you have tons of traffic but shitty content the traffic is getting wasted.
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Old 03-12-2004, 02:34 AM   #7
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I say both
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Old 03-12-2004, 02:39 AM   #8
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As strictly an affiliate I would say traffic. There is a huge difference between being doing basic amateur SEO or gallery submitting and being someone who knows their traffic inside out, just as there is a difference between a professional photographer and an amateur with a camera. IMO once you have a decent marketing method, you can tweak it until the cows come home and only see a small increase in conversions, but there is no limit to the amount of traffic you can get, and thus the number of extra sales you can get.

IMO you'll make more money with tons of traffic and shit content, than with great content and puny traffic.
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Old 03-12-2004, 02:40 AM   #9
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traffic
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Old 03-12-2004, 02:40 AM   #10
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traffic, traffic and more traffic.
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Old 03-12-2004, 02:43 AM   #11
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Originally posted by charly
I think both are important, followed by a good design/theme. But as this market matures I feel content will become more and more important.

Recently someone here said that if you put up the greatest content and had no traffic it would fail. But with good traffic you can make money even with old Zmasters content you would still make money. Which is right but not a fair comparison. If you had the greatest traffic ever and a site with no content that also would fail.

What is true is that if you put up a great site and worked on the content and the theme, the search engines would find you some traffic and some would sign up. But if you had no content and every surfer in the world hitting your site you would make $0.

The porn surfer logs on to look at content, he is driven/directed by content. He is converted by content and he is retained by content. Now with Visa's new charge back rules give him crap and you could be in trouble, give him nothing and you are.

As for generating traffic, well that would be a very precious skill. most people merely redirect it. The guy has already logged onto the net for porn all most do is steer him. The Hilton tapes created porn surfers, but that happens rarely.

How easy is it to buy a top spot on madthumbs, pinkworld, thehun, etc? My webmasters learnt in a few days at university how to improve search engine placement. Then your income level is down to how good your content is.

Creating or selecting good content is not so easy.
you should stop arguing with me about this. i'm your side, i'm 100% completely into content. that's what i build my entire business upon. ask anyone, my video content is ultra high quality (in the very top of anything put out in volume on the web). we spend crazy amounts of money to get that quality. everyday.

but without traffic, it would be absolutely worthless. infact it would be an albatross.

and if you want to talk about not having content yet making money, that's easy, recent example is paris hilton. atherlon, with basically no content, was making over 8000 joins a day, and will have cashed out with millions, and millions, and millions of dollars. an extreme example, but current.

traffic is undisputed, absolute king. period.
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Old 03-12-2004, 02:46 AM   #12
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Traffic is always king. Without it, content means nothing other than space on a server being wasted. Traffic can also be used for many things. Product development, advertising, brokering, etc. Content is only good if you have the right traffic for it.
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Old 03-12-2004, 02:47 AM   #13
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i can always produce ultra high quality video content, with enough money. it's straight forward, just expensive.

the same can not be said with traffic. traffic is much, much more precious.

anyway, my brother is over, and we're too busy listening to music for me to be posting to serious threads. cheers...
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Old 03-12-2004, 02:52 AM   #14
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You gotta have traffic.

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Old 03-12-2004, 02:58 AM   #15
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Quote:
Originally posted by quiet

and if you want to talk about not having content yet making money, that's easy, recent example is paris hilton. atherlon, with basically no content, was making over 8000 joins a day, and will have cashed out with millions, and millions, and millions of dollars. an extreme example, but current.

So what was he giving them? No content what so ever and they were paying for it?

Quote:
Traffic is always king. Without it, content means nothing other than space on a server being wasted. Traffic can also be used for many things. Product development, advertising, brokering, etc. Content is only good if you have the right traffic for it.
I'm talking purely in terms of paysite v traffic and for that traffic is only good if you have content. Then it's down to the quality of them both.

Quote:
You gotta have traffic.
But for a paysite you got to have content. And what do you use to drive the traffic, stop it and convert it?
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Old 03-12-2004, 02:58 AM   #16
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Traffic is always the king. No doubt about
that.
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Old 03-12-2004, 03:00 AM   #17
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Traffic is always the king. No doubt about
that.
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Old 03-12-2004, 03:00 AM   #18
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*sigh*

why don't you just start your own paysites and rake in the millions then? that's what i did (along time ago), and i DO rake them in.

any idiot can do it.
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Old 03-12-2004, 03:01 AM   #19
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But for a paysite you got to have content. And what do you use to drive the traffic, stop it and convert it?
Not necessarily... you could get away with just enough content so that they don't charge back, then upsell them, spam your members list etc.
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Old 03-12-2004, 03:04 AM   #20
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you dont need content to make money.
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Old 03-12-2004, 03:05 AM   #21
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Maybe the King is actually "The Draw".

The Interest in a subject.

Humm time to think about this one.

Hilton only was a fast sell due to identity/celebrity poparazzi.

Ya can have the all traffic in the world but if what your selling is of zero interest then ya make no money.
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Old 03-12-2004, 03:05 AM   #22
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but to make A LOT of money my guess is you need a good balance of both.
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Old 03-12-2004, 03:06 AM   #23
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Originally posted by AlienQ
Maybe the King is actually "The Draw".

The Interest in a subject.

Humm time to think about this one.

Hilton only was a fast sell due to identity/celebrity poparazzi.

Ya can have the all traffic in the world but if what your selling is of of zero interest then ya make no money.
wrong. 99% of this ENTIRE FUCKING INDUSTRY IS A TESTIMENT TO JUST HOW WRONG YOU ARE.

what a joke.
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Old 03-12-2004, 03:12 AM   #24
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Yes you got to have traffic, like you have to have content the two are useless without each other.

So what is the easiest to create. Quiet says with money he can create content to a high level, which means he has the talent/knowledge. Can someone with money create traffic as easily?

Then which is the easier to learn, how to create good traffic or good porn?
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Old 03-12-2004, 03:15 AM   #25
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I say Taffic is no1
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Old 03-12-2004, 03:16 AM   #26
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*** NEWS FLASH PEOPLE ****


You could have GARBAGE content on your site and people will still buy it. Put mass traffic to ANYTHING on the web and people will buy it.


Look around there are PLENTY of examples of this on web, adult and non adult.
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Old 03-12-2004, 03:18 AM   #27
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Its numbers...

There is nothing of Zero interest to people by the masses.
People will always buy somthing ultimatly no matter what ya selling even if it is nothing.

I see the logic in traffic.
The success in what ever ya selling will ultimatly be demonstrated by 2 factors.

The Interest in Subject and Price is what your setting yourselves against.

1000 people might see Banner A.
Only 50 might click it.
Only 6 might agree to the price.

1000 people might see Banner B.
Only 600 might click it.
Only 18 might agree to the price.

Topic of interest I think holds alot of weight.

Sorry had to edit.

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Old 03-12-2004, 03:18 AM   #28
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Originally posted by greentea
*** NEWS FLASH PEOPLE ****


You could have GARBAGE content on your site and people will still buy it. Put mass traffic to ANYTHING on the web and people will buy it.


Look around there are PLENTY of examples of this on web, adult and non adult.
thank you captain obvious (and not in a bad way). a sledge hammer is obviously needed.

but really, who cares - ignorance is bliss.
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Old 03-12-2004, 03:21 AM   #29
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ignorance is bliss.

You couldn?t have said it any better
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Old 03-12-2004, 03:21 AM   #30
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Quote:
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*sigh*

why don't you just start your own paysites and rake in the millions then? that's what i did (along time ago), and i DO rake them in.

any idiot can do it.
You assume I'm not making money?

But I will start paysites this year if we get the time, then I will learn what is the easiest to create, traffic or content and what converts the traffic.

Quote:
Not necessarily... you could get away with just enough content so that they don't charge back, then upsell them, spam your members list etc.
So you still need content? nd for how long will the upsell/spam situation last?

Quote:
but to make A LOT of money my guess is you need a good balance of both.
Agreed, then it's down to what is the easiest to create/aquire.
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Old 03-12-2004, 03:25 AM   #31
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[QUOTE]Originally posted by charly
Quote:
You assume I'm not making money?

But I will start paysites this year if we get the time, then I will learn what is the easiest to create, traffic or content and what converts the traffic.
where did i say that? but i will go toe to toe in any kind of stats contest

i'm drunk, so why not?
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Old 03-12-2004, 03:27 AM   #32
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Originally posted by greentea
*** NEWS FLASH PEOPLE ****


You could have GARBAGE content on your site and people will still buy it. Put mass traffic to ANYTHING on the web and people will buy it.


Look around there are PLENTY of examples of this on web, adult and non adult.
Would it make as much money as masses of great content with garbage traffic?
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Old 03-12-2004, 03:27 AM   #33
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In sales terms, traffic is king: the online equivalent of real-world retailing's location, location, location. As someone has pointed out already, you can sell a complete illusion.

Content - although really it is the promise of content - is among the elements that can make it easier to sell: up to a point and only if the content is really something special. Content only really comes into its own when you start to talk about repeat sales (rebills). Even then it's wrong to talk in such generic terms.
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Old 03-12-2004, 03:29 AM   #34
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Originally posted by jayeff
In sales terms, traffic is king: the online equivalent of real-world retailing's location, location, location. As someone has pointed out already, you can sell a complete illusion.

Content - although really it is the promise of content - is among the elements that can make it easier to sell: up to a point and only if the content is really something special. Content only really comes into its own when you start to talk about repeat sales (rebills).
finally, someone comes out with the beauty of high quality, matched content (with respect to what's inside your paysite). rebills, and low cb's are a good thing.

this thread is hilarious.
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Old 03-12-2004, 03:32 AM   #35
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Of course quality and custom content will always convert better, But without traffic/mass traffic it's useless.

Reminds me of the early days in this industry when all you had to do was put up a banner farm and watch the money roll in. Sure the conversions were far off but the fact is people clicked the banners and joined the sites. Remember the old sex.com? It was a banner farm strictly, with all that TRAFFIC it still brought MASSIVE amounts of sales. My former partner and I advertised on sex.com years ago. We paid $40,000 for banner spot that was half way down the page, and you know what it brought in close to 15 joins a day!


Traffic is king period. Everything else ie custom content etc is an ADDED bonus.
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Old 03-12-2004, 03:34 AM   #36
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Of course quality and custom content will always convert better, But without traffic/mass traffic it's useless.

Reminds me of the early days in this industry when all you had to do was put up a banner farm and watch the money roll in. Sure the conversions were far off but the fact is people clicked the banners and joined the sites. Remember the old sex.com? It was a banner farm strictly, with all that TRAFFIC it still brought MASSIVE amounts of sales. My former partner and I advertised on sex.com years ago. We paid $40.000 for banner spot that was half way down the page, and you know what it brought in close to 15 joins a day!


Traffic is king period. Everything else ie custom content etc is an ADDED bonus.
i think sex.com would go back to making more money if they went back to the Cohen method. seriously.
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Old 03-12-2004, 03:37 AM   #37
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Hey Charly
Maybe your question is to vague.

Topic has digressed to factors like these topics always do.

Maybe we goto start having stipulated clauses on subjects such as this.

Maybe re arange the question to be is Traffic still king when...

For example:

Is content king once an agreement has been made with traffic?
I think answer is Yes to that one.
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Old 03-12-2004, 03:38 AM   #38
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i think sex.com would go back to making more money if they went back to the Cohen method. seriously.

For sure!!!

That banner farm was more profitable then the current sex.com will ever be. sex.com is the biggest joke currently of the adult industry. But that certain someone just don't have a clue.
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Old 03-12-2004, 03:40 AM   #39
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with truly great content, the people will come just by word of mouth.

"If you build it they will come."
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Old 03-12-2004, 03:41 AM   #40
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To quote a sexy girl I know
"Content is king, but traffic rules"
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Old 03-12-2004, 03:42 AM   #41
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with truly great content, the people will come just by word of mouth.

"If you build it they will come."
Thats Heresy in this thread!

Fuck it...
Content is king in my book...
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Old 03-12-2004, 03:43 AM   #42
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For sure!!!

That banner farm was more profitable then the current sex.com will ever be. sex.com is the biggest joke currently of the adult industry. But that certain someone just don't have a clue.
hehe, no doubt. what a huge waste.
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Old 03-12-2004, 03:44 AM   #43
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Hey Charly
Maybe your question is to vague.

Topic has digressed to factors like these topics always do.

Maybe we goto start having stipulated clauses on subjects such as this.

Maybe re arange the question to be is Traffic still king when...

For example:

Is content king once an agreement has been made with traffic?
I think answer is Yes to that one.
Yes these things do tend to veer off subject. What I was trying to talk about is what is the harder to aquire, good content or good traffic. It seems we have a deluge of both, 1,000s of kids with a computers posting to TGPs and 1,000s of guys with cheap digital camers trying to create porn.

What is the harder thing to create?
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Old 03-12-2004, 03:44 AM   #44
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Originally posted by greentea
*** NEWS FLASH PEOPLE ****


You could have GARBAGE content on your site and people will still buy it. Put mass traffic to ANYTHING on the web and people will buy it.


Look around there are PLENTY of examples of this on web, adult and non adult.
true, i see it in mainstream offline sales also.. people walk in the door.. they buy what we tell them they need.. happens all the time.

A good sales person can sell anything to anyone but it's no good having 10,000 fancy widgets if no fucker walks through the door or knows about you.

Return business is where content comes into the fore.
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Old 03-12-2004, 03:46 AM   #45
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this thread has turned past hilarious, to the usual pathetic.

i'm almost speechless (but not quite lol).
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Old 03-12-2004, 03:47 AM   #46
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Quote:
Originally posted by greentea
*** NEWS FLASH PEOPLE ****


You could have GARBAGE content on your site and people will still buy it. Put mass traffic to ANYTHING on the web and people will buy it.


Look around there are PLENTY of examples of this on web, adult and non adult.

shhhhhhhhhhhhhhhhhhhhh
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Old 03-12-2004, 03:48 AM   #47
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Originally posted by charly
Yes these things do tend to veer off subject. What I was trying to talk about is what is the harder to aquire, good content or good traffic. It seems we have a deluge of both, 1,000s of kids with a computers posting to TGPs and 1,000s of guys with cheap digital camers trying to create porn.

What is the harder thing to create?
in that case, i'd say good traffic is harder. you can buy good content ( in any media ) and what you see is what you get, the same can't really be said for traffic so it's a bit harder to get exactly what you want.
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Old 03-12-2004, 03:50 AM   #48
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Quote:
Originally posted by charly
Yes these things do tend to veer off subject. What I was trying to talk about is what is the harder to aquire, good content or good traffic. It seems we have a deluge of both, 1,000s of kids with a computers posting to TGPs and 1,000s of guys with cheap digital camers trying to create porn.

What is the harder thing to create?
Apples to oranges, they both take totally different personality types and skill sets. I wouldn't have a clue how to make content, but I doubt many content providers would have the techical ability to generate lots of traffic. I'd say there's more of a demand for high traffic generators then for content producers.
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Old 03-12-2004, 03:52 AM   #49
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I definately put traffic way, way ahead of content. No matter what you are selling or how you are selling it 1 out of X leads will buy. This holds true for porn, cars, diet pills, or new siding for the mobile home. This is why there are telemarketers in every city and spam in every inbox.

Even the most idiotic of salesmen makes sales from time to time as long as they have the customer to pitch. X% will buy, X% will say no and buy on a rebuttal, and X% will say no twice and agree after the 2nd rebuttal. All of the infomercials on our TV right now should be a testimony to this.
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Old 03-12-2004, 03:52 AM   #50
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Some adult webmasters do not need content, but they all need traffic.

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