Usually media buying on a large scale is a brand building campaign, especially if the traffic is purchased in Tier2 and 3 countries. It's cheap but spreads the brand across the adult market. If you're looking for pops to convert, you're handpicking Publishers and paying higher prices for high quality traffic. But no matter what, you need to know what the purpose of your pop campaigns are, that would be a good start
By the way. Any of you traffic experts interested in getting with AWEmpire and promoting the best live cam site in the world?
My skype: larsawe1