Originally Posted by nomyenx

Except in your example there is no third party (google) involved where you have zero control over. I think you forget that Google SEO is a guessing game for everybody and since they keep changing (adjusting) their algorithms it's hard too predict the outcome. That is why no (legit) SEO services can guarantee an outcome or first place ranking (or even first page ranking). All that they can do is push you in the right direction with advice. And even if you want to focus on a certain keyword, google might not even pick that up. It isn't up to you nor the seo company what google ranks you for.