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A smartlink is more beneficial for the ad network, as they are able to rotate different ads through it. For example, if you serve a lot of Pakistan traffic on your website and they don't need it, they might direct it to other ad networks they have partnerships with. In this case a webmaster will get better fill-rate but the obvious consequence is that he/she will lose control over the ads. That's how most ad-lockers, tech support ads get served. If your viewers complain, you should use static links for better control. Money-wise, smartlinks are better. Correct me if I am wrong ?
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