Really dumb question: How to calculate conversion ratios?
I'm kind of embarrassed to ask this but here it goes:
When I see stats for affiliate conversions/sales like 1:250, 1:500, etc. what exactly does this mean and how do you get those numbers?
Here's what I always thought it meant: the example 1:250 means that for every 250 unique hits to a site I got one sale/join. To get that number you divide the total number of hits by number of sales/joins, so 2500 unique hits in one year with 10 joins is how you get 1:250.
Another example: the ratio for 856 unique hits with 3 sales would be 1:285.33.
Does this all sound about right? Sorry again if this is a super basic question but I recently started to doubt that I'm figuring conversion ratios correctly so I thought this might be a good place to ask. Thanks!
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