GoFuckYourself.com - Adult Webmaster Forum - View Single Post - PaySites Have To Change Before It's Too Late. Here Are Some Ideas...

Yanks_Todd · 07-12-2016, 09:08 AM

Here are my thoughts.

I believe in my lifetime sex will always sell to someone. Our brand produces content that focuses on amateur female eroticism and female pleasure. I believe this content will always sell. Our job as a company is to evolve the tech and keep up with distribution channels and payment methods. If we do these three things and keep the Yanks brand connected to and in front of the eyeballs of the people that appreciate this type of content we will succeed. Full stop. It is that simple.

We have done this so far by;

#1 Making great content.

#2 - The rest

Having clear value propositions and story as to who we are. Many of the sites that went out of business after the boom had neither. SuperBigTits.com circa 200WhoGivesAFuck ? Join and see super big tits! Yeah great, bye, Hello Pornhub! In the case of Yanks, Pornhub has videos like ours, but not OUR story, this matters.

We don?t try to compete with free. The bottled water vs tap water analogy is sound. Some people will pay for bottled water all the time others won?t. We segmented the market and targeted the people that will buy. We have calls to action that tell those targeted people why they need to be a part of our story.

We analyze our revenue streams and cost structure constantly. What feels right to pay for or paying for something that someone else gets an ROI on might not actually be making you money.

Pushing our third party providers to provide more innovation. We don?t have enough in-house tech so we do this all the time. Good providers welcome this.

We set up our member?s area up for discovery of older content. CMS or (CMSs?) are often too linear. Get people finding gems from the past, this helps retention.

We work with companies that align with our goals and values. Big and/or popular isn?t good or bad, it is just big and/or popular.

I agree with the collaboration that Shap mentioned. Work with companies in your niche. Once again banging the drum for the 3rd party providers to hear, but one clicks are gold. Why the coding for these isn?t more plug and play is beyond me. One clicks for pay-sites should be more numerous. I hope VR brings a greater collaboration between billers, CMS providers and affiliate software companies to make this happen. There aren?t that many combinations of service providers.

Be a complete company not a dot-whatever. We give to charity. We know some of our members and models personally. We have a company culture and history.
Let your social marketing mix highlight all the above. Don?t just dump out GIFS.

Hope that helps.

07-12-2016, 09:08 AM
Yanks_Todd Confirmed User Industry Role: Join Date: Aug 2003 Location: Valencia Posts: 2,477	Here are my thoughts. I believe in my lifetime sex will always sell to someone. Our brand produces content that focuses on amateur female eroticism and female pleasure. I believe this content will always sell. Our job as a company is to evolve the tech and keep up with distribution channels and payment methods. If we do these three things and keep the Yanks brand connected to and in front of the eyeballs of the people that appreciate this type of content we will succeed. Full stop. It is that simple. We have done this so far by; #1 Making great content. #2 - The rest Having clear value propositions and story as to who we are. Many of the sites that went out of business after the boom had neither. SuperBigTits.com circa 200WhoGivesAFuck ? Join and see super big tits! Yeah great, bye, Hello Pornhub! In the case of Yanks, Pornhub has videos like ours, but not OUR story, this matters. We don?t try to compete with free. The bottled water vs tap water analogy is sound. Some people will pay for bottled water all the time others won?t. We segmented the market and targeted the people that will buy. We have calls to action that tell those targeted people why they need to be a part of our story. We analyze our revenue streams and cost structure constantly. What feels right to pay for or paying for something that someone else gets an ROI on might not actually be making you money. Pushing our third party providers to provide more innovation. We don?t have enough in-house tech so we do this all the time. Good providers welcome this. We set up our member?s area up for discovery of older content. CMS or (CMSs?) are often too linear. Get people finding gems from the past, this helps retention. We work with companies that align with our goals and values. Big and/or popular isn?t good or bad, it is just big and/or popular. I agree with the collaboration that Shap mentioned. Work with companies in your niche. Once again banging the drum for the 3rd party providers to hear, but one clicks are gold. Why the coding for these isn?t more plug and play is beyond me. One clicks for pay-sites should be more numerous. I hope VR brings a greater collaboration between billers, CMS providers and affiliate software companies to make this happen. There aren?t that many combinations of service providers. Be a complete company not a dot-whatever. We give to charity. We know some of our members and models personally. We have a company culture and history. Let your social marketing mix highlight all the above. Don?t just dump out GIFS. Hope that helps. __________________ Todd Spaits - Co-founder -YanksCash Premium ad-packages available - Skype for details - tmspaits