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Originally Posted by The Porn Nerd
Exactly. The problem with lowering your pricing is what you have to make up in volume is unattainable for most sites. A Pornhub (or Netflix) can do it because they have millions of people hitting their site daily. Even larger paysites cannot keep this price point for long so they only offer it for a short time.
Deal sites, or discounts, will always be popular to a segment of the buying public but it should never be "the norm". Again, if you cut prices you have to double-triple volume in order for it to be a good move. CAN you double or triple your traffic overnight? Doubtful.
No, better to get that $120 (average) per customer, either in one $99.95 pop or a join + 2-3 rebills.
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Pornhub can do it because zero content cost. Someone else worked and paid to find a model,paid to recruit them, paid for haircuts/makeup, paid for scheduling, paid for a location, paid for the models, paid for the video to be edited, paid for it to be uploaded, etc. One download by a fake member and it's on certain tubes for free and when that happens a huge amount of work gets 90% less of what your normally make.
Netflix, Roku etc make money on the back end in ways adult will never be permitted to, that's why membership is so cheap, though prices are going up.
People pay $60 for 3 months and $40 for 30 day non recurring, and more on some sites, still, and they're doing great.