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The industry does a terrible job identifying customers. Look at casinos and mobile game companies, some like double down have a foot in each of those arenas. Their entire business is built on understanding 90% of the visitors are worth less than the top ten percent of consumers.
Webcams make money because a small part of the visitors can pay an uncapped amount for their content. When you have fixed pricing at $30 per month you are asking too much from people who might pay a few bucks, but even more importantly you are only getting $30 from someone who is willing to pay a whole lot more.
Recurring billing is no longer the answer, getting the maximum revenue per visitor is much harder now, and much more important.
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