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Originally Posted by Shap
#1 Tube sites get the job done as well if not better than paysites. I think it's safe to say 75% of paysites are worse than PornHub and 100% of Paysites have less variety than PornHub.
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This is completely unfair - Tube sites do not have to produce the content. Tube sites have more variety because they either take everyone's content or paysites give them their content. The most difficult part about creating a paysite / affiliate program is producing content, and that's not even an issue for Tube sites.
Quote:
Originally Posted by Shap
#2 The primary source of making money is at risk. What is the one secret weapon that has made all of us the majority of our money? RECURRING BILLING!!! After talking with a number of paysites recently the one thing I've noticed that has massively changed is Rebills are down. It makes sense. Most adult companies made the bulk of their money on rebills that would probably not have happened if they had to be done manually. The new generation of potential buyers have grown up on free porn and are very savvy. They won't be rebilling like our first generation of online porn buyers.
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The answer you might be looking for is what I call "information". Our industry used to be based on traffic - You send a paysite traffic and you get sign ups. Now it's about information - you want the customer's verified email address so you can sell them your site and then sell them everything else under the sun.
I run YNOT Mail and also work in the dating industry. One of the things some of my dating affilaites have started doing is collecting the information themselves. Why send a surfer to a dating site and walk away from them when you can collect their information, send them to a dating site... And then two weeks later send them to a different dating site, and then a different dating site, and so on...
It shouldn't be any different with pay sites. If you have a big boob site, once you have their email address, you know what their average retention is.... When they hit that point send them to another site - maybe in your own program, or in another program. And then every two - three weeks mail them another site. This should be AUTOMATIC - When someone signs up for your site or even just your email list, you send to them every week or every other week.
All of the program owners should get together and do this too - When a customer signs up for program "A" they should get an email two weeks later sending them to program "B". Program "B" does the same. Add in ten programs and you are all making money. If someone doesn't convert with one program, they will eventually convert with another program.