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A few thoughts from me:
1. Stop relying on affiliates
Affiliates are leaving porn sites. Mainly as they know sales are reducing. Thus sites that rely 100% on affiliate sales will struggle.
2. Billing
Many join, download everything in an hour, then leave. Some will even try to get a refund.
3. Content.
These days many do content for free. XHamster is full of people posting home made sex pics and films. Some do a better job than the pay sites. So quality is a must.
Location too.
4. Interaction.
Solo girl sites have an advantage. The girls can chat on webcam, post to twitter and make youtube vids (and so on).
While if done by a website owner, it can often be dull and just look like spam/promotion for his site. And as such interest is far less.
5. Collaboration.
One thing sits should do is get the models they shoot to promote the site they shot for. Many models can have 1000'sk of followers on twitter and so on. A post or two from the model could get enough sales that it covers the cost of her shoot. Thus making it worthwhile to keep shooting her.
However, the bottom line is the question:
Why would I join your site?
In truth I have not seen many I would want to look at the members area for free, nor pay to join.
Often I can find the model or site content on tube sites (that the site owner themselves uploaded) which is enough to cure any interest I may have in that site.
In truth many see no value in website membership.
One thought too is how modern computers make money. Many give the game away for free (such as phone apps), but make money by having people buy stuff in the game.
Many free webcam sites offer such a system. The webcam is free, but members are encouraged, first to join for free (so they can say hi), then to buy tips.
If I was to set up a site today
If I was to set up a pay site today, I would first want a HUGE budget of cash.
With this I would hire professional camera people. Basically I would have a setup that would be no different to a Hollywood film company.
Then I would shoot stunning content.
But I would probably shoot a full Hollywood type film. With a story and so on. Or failing that a TV show. The non nude version put on youtube for free and thus make people want to join the site for the sexy version.
The problem I see today is NOT just tubes, but the fact TV firms now are doing basically porn. BUT on a much larger scale, bigger budgets, well knows actresses and so on.
In other words you have the option to join such as Netflix for all this plus more, or for the same price join some low budget site with films that are low budget and rather forgettable. I think I would rather pay to watch Netflix to be honest.
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