This was a good overview of mobile traffic, devices, etc, but it is NOT practical for th smaller company. Why?
"It akes a team to..." "very complicated..." etc etc. So in other words, if you don't know what you are doing, or cannot monitor this area of your biz full-time (or in real time) then you may be fucked.
Gee thanks but no thanks.
Plus, if we are talking allowing mobile to bill FULL JOINS (and NOT pay-per-minute, or trials, or special mobile pricing) then I would be all for it. But very few carriers will allow this. YES allow mobile to bill $29.95, NO if a carrier insists on billing per minute.
So: once again, what works for the giant corporate BROS will not work for smaller companies.