View Single Post
Old 09-03-2011, 07:36 AM  
ManPuppy
Confirmed User
 
ManPuppy's Avatar
 
Industry Role:
Join Date: Aug 2011
Location: Tampa Bay, Florida, USA
Posts: 407
Excellent article. Your directness is refreshing. I'd hire you! lol

The article reinforces my rules of thumb: Marketing is not about the product. It's about the consumer. Screw the features; emphasize the benefit. If I'm your customer, speak my language -- what do I want and what's my hot button to make a decision right now?
ManPuppy is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote