GoFuckYourself.com - Adult Webmaster Forum - View Single Post - Frequently Asked Questions and Answers about Search Engine Optimization

Rankings · 11-08-2010, 10:21 AM

positive/negative factors for on page seo
Positive:

Unique Descriptive Meta Title - 63 Characters w/spaces or less - avoid using special charaters such as !, &, _ as google reads these as letters, not symbols.
Unique Meta Description using the major keyword your going after (preferably at the beginning) while staying under 150 Characters w/spaces and no repeative words/phrases more then 3 times
Meta Keywords - do not use the same word more then 3 times, keep them realivant and remember that Porn, Videos, Adult, Sex can be viewed by google as Adult Videos, Adult Sex, Sex Videos, Porn Videos, etc
Proper Tags - H1, H2, H3, Alt, Title, etc. No more the (1) H1 and (1) H2
Proper us of <b> and <strong> tags
Keyword Density
SE friendly URLS
Frames/Iframes - Keep this very minimal
Unique Content - Unique Content - Unique Content (did I mention Unique Content?)
Internal Linking

Negative:

Spammy Title, Description and over use of keywords in Meta Tags
Duplicate Content
Over saturation of Keywords
Lack of keyword density
improper tags and use of tags
hidden text
broken pages/urls

Both the positive and negative factors of On-Site SEO extends beyond the points mentioned above, but those mentioned are the most commonly found amongst the sites we manage and review on a daily basis.

positive/negative factors for off page seoPositive:

Site Popularity via Link Building
Social Bookmarking
Branding thru Media Buys
Quality Submissions
Article Building
Deep Linking
Site Activity (people participating in features offers, comments, pages viewed)

Negative:

Spamming (blog comment spamming, article building in non-relevant locations, improper PR blasts)
Link Building Improperly
Submitting to link farms
Using "AUTO" tools - Google has made it very clear time and time again that if you use softwares to try and increase your rankings, your basically trying to cheat the system and they will ban/sandbox you quickly

Go over keyword density for those who dont know much about it
Keyword Density is the % of times a keyword is used with in a webpage compared to the number of words on that page. Now, Google, Yahoo and Bing have their own variety of what they consider to be "Indexable Words". If you use a keyword 10 times on a page that has 100 indexable words, you have a 10% keyword density for that Keyword. The on-going recommended Keyword Density Use should be between 2% and 5% per page.

Go over link building process what is involved.im going to refer back to my post about Google Algo and paste my comments in regards to this:
Inbound Links – Google wants to see that other related quality sites are linking into you. I cannot express quality enough. Do some research into every site you consider buying a link on, as well as network wide links. Stay away from “FFA” (free for all) link pages in which 1000’s of sites are linking from. This can be a huge blow to your rankings and cause detrimental damage to your listings. Make sure you apply slight changes to your titles and anchors as you build your links. Using the same phrases/anchors over and over again looks spammy and quickly picked up by Google.
Below are a few things you don’t want to over look:
- Content Relevancy
- Age
- Pages Indexed
- Server side stats – how many server changes have occurred, how many dns changes, how many who is records, etc. Too many of any of these makes the site look unstable.
- Ip’s and multi c-class servers – Anytime you’re getting links on multiple sites, look into their ip’s and c-class server setup. If sites are sharing an IP and you still want them to link to you, be sure to mix up your anchors and titles. Using the same Anchor/Title on multiple c-class IPs if fine, but don’t overdo it or Google will flag you for spam. Deep link where you can and as often as you can. To determine bulk IP's, one of our go to sources is http://www.authoritydomains.com/bulk-ip-checker.php.
- Pagerank – Page rank is not as important as many people think, though when valid gives you a quick idea of whether the site is properly managed. PR Zero sites can rank #1 on Google just as fast as a PR3+ but anytime a site has PR, this tells you that they have taken the time and effort to build their own links so chances are the site has some quality to it. Not all cases, but you will have to determine this on a site by site bases. A common question I get is how to tell if a site has Fake PR. Simple Google – info:sitename.com and you should see the listing for the given site. If a different site pulls up, they are pulling the PR from that site. To check PR and Bulk PR we use http://checkbulkpagerank.com/
- Check HTML to assure they don’t have a no_follow on all links tag or you will get 0 juice from them. This is most commonly overlooked, especially when getting links from other blogs which can use no_follow plugins.

Advantages of social media and word of mouth marketingSocial Bookmarks are very beneficial for SEO link building purposes as well as traffic, word of mouth increases type-in's and branding, but could potentially hurt your bounce rate if the quality of your site is not up to par.

Go over design, what items should be where, nav menus, etcThis falls under proper site optimization, tags, etc. Any header links (nav links) should also be placed in the footer. H1 and H2 should be near the top and controlled by css for cosmetic reasons, but this is not a require, just a recommendation. It allows the SE's to pick up on those tags immediatly for comparison with the rest of your text thru out the site.

Maybe go over video sitemaps and how you can get your videos indexed
when you get searches (with thumbs)Google has provided a tutorial on this, ill let you all read it word for word: http://www.google.com/support/webmas...n&answer=80472

Go over keyword research, some tools that you use.For basic searches, my first recommendation would be to use Google Trends and Google Insights to get a ballpark idea of traffic, countries most frequently making these searches and any breakthru keywords realivant to your search.

Go over compeitor monitoring
This is something we do manually and suggest you do the same. Look into their site, their HTML, their backlinks, url age, etc. When you find things they are doing that you are not, do it better

go over trend analysis and using this to benefit you from improving your
serp positions.
Trend analysis is the analysis of changes over time. We are always going to have to adapt as webmasters. What worked in the early 90's doesn't work as well if at all in 2010, yet there are still some aspects of what worked in the 90's that still works today. Know your product, do your research on what is related to your product using Google Trends as mentioned above. If you own a site that sells Big Boob videos, and you notice that over the past 90 days there has been a huge increase in Big Blonde Girl Boobs, then push some Big Blonde Girl Boob videos.. again, we have to adapt to whats hot and what not to increase sales and over all productivity.

go over nono's as well: invisible text, cloaking, keyword stuffing,
cookie stuffing, doorway pages, spam
This falls under the Negative on-site SEO, and again, i could go on and on about all the things you should Not do, but bottom line, if you know its sketchy, and most likely something you should not do and often do not see.. then Google has already picked up on these items, and the first time you are spidered, you are flagged. Keep your site clean, optimized and updated with unique content and you will be fine. Google has a section of No-No's in their guildlines: http://www.google.com/support/webmas...y?answer=35769

About The Author:
Bobby Taylor, also known as 2bet, has spent nearly 11 years in the adult industry. In 2004, he successfully combined gaming and adult through Webmaster Poker Tournaments on 2bet.com. He credits the rapid growth of 2bet.com to successful search engine optimization, and moved solely into SEO in 2007. In 2008 SEO AP was publicly launched and recently in 2009, a sister company site, X RATED SEO emerged.

11-08-2010, 10:21 AM
Rankings Adult SEO Industry Role: Join Date: Jan 2004 Location: A cat with three legs cannot bury shit in a frozen pond. In addition to that, can you cry underwater? Posts: 10,633	positive/negative factors for on page seo Positive: Unique Descriptive Meta Title - 63 Characters w/spaces or less - avoid using special charaters such as !, &, _ as google reads these as letters, not symbols. Unique Meta Description using the major keyword your going after (preferably at the beginning) while staying under 150 Characters w/spaces and no repeative words/phrases more then 3 times Meta Keywords - do not use the same word more then 3 times, keep them realivant and remember that Porn, Videos, Adult, Sex can be viewed by google as Adult Videos, Adult Sex, Sex Videos, Porn Videos, etc Proper Tags - H1, H2, H3, Alt, Title, etc. No more the (1) H1 and (1) H2 Proper us of <b> and <strong> tags Keyword Density SE friendly URLS Frames/Iframes - Keep this very minimal Unique Content - Unique Content - Unique Content (did I mention Unique Content?) Internal Linking Negative: Spammy Title, Description and over use of keywords in Meta Tags Duplicate Content Over saturation of Keywords Lack of keyword density improper tags and use of tags hidden text broken pages/urls Both the positive and negative factors of On-Site SEO extends beyond the points mentioned above, but those mentioned are the most commonly found amongst the sites we manage and review on a daily basis. positive/negative factors for off page seoPositive: Site Popularity via Link Building Social Bookmarking Branding thru Media Buys Quality Submissions Article Building Deep Linking Site Activity (people participating in features offers, comments, pages viewed) Negative: Spamming (blog comment spamming, article building in non-relevant locations, improper PR blasts) Link Building Improperly Submitting to link farms Using "AUTO" tools - Google has made it very clear time and time again that if you use softwares to try and increase your rankings, your basically trying to cheat the system and they will ban/sandbox you quickly Go over keyword density for those who dont know much about it Keyword Density is the % of times a keyword is used with in a webpage compared to the number of words on that page. Now, Google, Yahoo and Bing have their own variety of what they consider to be "Indexable Words". If you use a keyword 10 times on a page that has 100 indexable words, you have a 10% keyword density for that Keyword. The on-going recommended Keyword Density Use should be between 2% and 5% per page. Go over link building process what is involved.im going to refer back to my post about Google Algo and paste my comments in regards to this: Inbound Links – Google wants to see that other related quality sites are linking into you. I cannot express quality enough. Do some research into every site you consider buying a link on, as well as network wide links. Stay away from “FFA” (free for all) link pages in which 1000’s of sites are linking from. This can be a huge blow to your rankings and cause detrimental damage to your listings. Make sure you apply slight changes to your titles and anchors as you build your links. Using the same phrases/anchors over and over again looks spammy and quickly picked up by Google. Below are a few things you don’t want to over look: - Content Relevancy - Age - Pages Indexed - Server side stats – how many server changes have occurred, how many dns changes, how many who is records, etc. Too many of any of these makes the site look unstable. - Ip’s and multi c-class servers – Anytime you’re getting links on multiple sites, look into their ip’s and c-class server setup. If sites are sharing an IP and you still want them to link to you, be sure to mix up your anchors and titles. Using the same Anchor/Title on multiple c-class IPs if fine, but don’t overdo it or Google will flag you for spam. Deep link where you can and as often as you can. To determine bulk IP's, one of our go to sources is http://www.authoritydomains.com/bulk-ip-checker.php. - Pagerank – Page rank is not as important as many people think, though when valid gives you a quick idea of whether the site is properly managed. PR Zero sites can rank #1 on Google just as fast as a PR3+ but anytime a site has PR, this tells you that they have taken the time and effort to build their own links so chances are the site has some quality to it. Not all cases, but you will have to determine this on a site by site bases. A common question I get is how to tell if a site has Fake PR. Simple Google – info:sitename.com and you should see the listing for the given site. If a different site pulls up, they are pulling the PR from that site. To check PR and Bulk PR we use http://checkbulkpagerank.com/ - Check HTML to assure they don’t have a no_follow on all links tag or you will get 0 juice from them. This is most commonly overlooked, especially when getting links from other blogs which can use no_follow plugins. Advantages of social media and word of mouth marketingSocial Bookmarks are very beneficial for SEO link building purposes as well as traffic, word of mouth increases type-in's and branding, but could potentially hurt your bounce rate if the quality of your site is not up to par. Go over design, what items should be where, nav menus, etcThis falls under proper site optimization, tags, etc. Any header links (nav links) should also be placed in the footer. H1 and H2 should be near the top and controlled by css for cosmetic reasons, but this is not a require, just a recommendation. It allows the SE's to pick up on those tags immediatly for comparison with the rest of your text thru out the site. Maybe go over video sitemaps and how you can get your videos indexed when you get searches (with thumbs)Google has provided a tutorial on this, ill let you all read it word for word: http://www.google.com/support/webmas...n&answer=80472 Go over keyword research, some tools that you use.For basic searches, my first recommendation would be to use Google Trends and Google Insights to get a ballpark idea of traffic, countries most frequently making these searches and any breakthru keywords realivant to your search. Go over compeitor monitoring This is something we do manually and suggest you do the same. Look into their site, their HTML, their backlinks, url age, etc. When you find things they are doing that you are not, do it better go over trend analysis and using this to benefit you from improving your serp positions. Trend analysis is the analysis of changes over time. We are always going to have to adapt as webmasters. What worked in the early 90's doesn't work as well if at all in 2010, yet there are still some aspects of what worked in the 90's that still works today. Know your product, do your research on what is related to your product using Google Trends as mentioned above. If you own a site that sells Big Boob videos, and you notice that over the past 90 days there has been a huge increase in Big Blonde Girl Boobs, then push some Big Blonde Girl Boob videos.. again, we have to adapt to whats hot and what not to increase sales and over all productivity. go over nono's as well: invisible text, cloaking, keyword stuffing, cookie stuffing, doorway pages, spam This falls under the Negative on-site SEO, and again, i could go on and on about all the things you should Not do, but bottom line, if you know its sketchy, and most likely something you should not do and often do not see.. then Google has already picked up on these items, and the first time you are spidered, you are flagged. Keep your site clean, optimized and updated with unique content and you will be fine. Google has a section of No-No's in their guildlines: http://www.google.com/support/webmas...y?answer=35769 About The Author: Bobby Taylor, also known as 2bet, has spent nearly 11 years in the adult industry. In 2004, he successfully combined gaming and adult through Webmaster Poker Tournaments on 2bet.com. He credits the rapid growth of 2bet.com to successful search engine optimization, and moved solely into SEO in 2007. In 2008 SEO AP was publicly launched and recently in 2009, a sister company site, X RATED SEO emerged. __________________ Your leader for Adult SEO Services 19+ Years Serving the Adult/SEO Industry ICQ: 610-814 Skype: xratedseo Last edited by Rankings; 11-08-2010 at 10:25 AM..