Originally Posted by Varius
Very good point regarding "design like it's 1995". Too many people use too much CSS leading to their emails looking horrible (esp. with regards to positioning/tableless CSS).
If I can add an additional tip, those using a template engine should take the extra time to design a different template per major ISP. The tiny bit of extra work WILL pay dividends if it means your mail looks as good as possible for each client.
ie. Design a slightly different (test the rendering of course) template for AOL Mail versus Yahoo Mail versus Hotmail versus Blackberry (mobile) addresses, etc... then a generic template for anyone using their own domain name email.
I never tested ISP specific templates, what a great idea. Nice one! Thanks for adding that to this thread.