?Concept of dives print shop 2010 rebranding?
New year, new look, new colors, new possibilities. In the previous branding paint splatter was in one color, but here it?s filled in 5 colors, that symbolizes in 5 times more possibilities, each color has it?s own service:
Blue ? offset printing
Lime ? graphic design
Orange ? digital printing
Violet ? large format plotter
Black ? stamps
Depending on the service chosen by the client the company starts to communicate with it through color of this service. For example if client wants to order offset print he gets promo materials in blue colors and company manager who works with offset printing has his stationary in these colors. Hint on that concept already was in previous branding, where client received promo gift materials with 5 types of candies.
Name ?dives? can be divided in two parts in the logo: ?di? and ?ves?. ?Di? means design, but ?ves? is designed in the way that people subconsciously understand ?yes? it?s like a sign and it gives very positive effect.
