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Old 02-16-2010, 09:14 AM  
Varius
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Join Date: Jun 2004
Location: New York, NY
Posts: 6,890
Quote:
Originally Posted by BestXXXPorn View Post
I'm not sure what you read/heard but it's completely wrong. The highest period of conversions is within the first 96 hours. After that period the likelihood of a conversion drops off significantly, drastically...
This is completely dependent on how the site functions and how aggressive it is. You cannot generalize on this point.

Joining a dating site, for many, is NOT an impulse buy like you make it out to be. Mainstream or adult. Our average conversion rate used to be approx. 8-10 days, after they got to explore the site and received multiple "latest match" emails and other email enticements to join. Sometimes, all it takes is for a free member to see a "match" sent to him that does it for him and he'll go upgrade; it doesn't mean this particular match that got him hot and bothered was sent in the first day.

However, you have other sites that I'd classify as "fake dating" who spam the member like mad with fake messages and notifications as soon as they join; these easily see the member convert right away or not at all.
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